From Golden Egg to Golden Goose: How to Go From Win to Winning

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Resource Links:

• Episode mentioned: From True Solo to Tripling The Practice every year with Elizabeth Stephenson
• Episode mentioned: From Process and Magic Statements to Running a Dream Practice With Todd Villarubia
• Episode mentioned: How to Become a Content Creation Machine with Russell Knight
• Implement a winning intake process in your firm - get access to our Double Your Case Files Masterclass
• Estate planning attorney? Get long-term growth wins for your firm with Seminar 2.0

Solo Groundhog Day Series:

Series Episode 1: How to Escape Solo Practice Groundhog Day

Series Episode 2: Is Toxic Revenue Poisoning Your Firm?

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Every solo firm wants to win. Whether it’s bringing on a high-ticket client, implementing a profitable marketing strategy or creating a valuable relationship, these wins help prop your practice up for success.

When it comes to getting wins, you will have more control over some than others. But if you want a law firm that’s successful in the long term, it will take more than just hoping for the best.

They say when it happens to you once, it’s lucky, when it happens to you twice, it’s good.  If you want to escape the solo groundhogs day, you can’t rely on luck. Instead, you need a key ingredient: consistency.

Because the truth is growth-minded firm owners don’t need to get a golden egg. They need to hatch a golden goose. So, how can you go from having a win to winning over and over again? We’ll tell you how in today’s episode. 

In this week’s podcast, we’re continuing our Solo Practice Groundhogs Day series with this value-packed episode that explores how solo firms can achieve success and stand the test of time. 

Jan discusses internal vs. external wins, why process is essential for consistent gains and the 3 major pitfalls that keep solo firms from getting wins consistently.

There’s much more to learn in this episode about creating a winning firm, so tune in now!

In this episode: 

• 01:55 - Where most solos get their first wins
• 02:45 - The importance of process
• 04:30 - the first major pitfall that keeps firms from winning
• 09:15 - the second major pitfall
• 12:29 - the third major pitfall

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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