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Resource Links:

• Calculate your credibility in under 5 minutes with the Credibility Calculator
• Need a credibility boost? Create your own book without writing a word with Paperback Experts
• Close more of your ideal clients with our Double Your Case Files Masterclass
• Estate planning attorney? Supercharge your firm growth online with Seminar 2.0

The truth is people don’t hire you because you’re a great lawyer. They hire you because of how well you can communicate that you’re a great lawyer. Clients are willing to pay premium prices for those they view as expert attorneys. The same can be said for any service-based business. 

But how do you get more people to see you as an expert in your field?

When Michael DeLon first started out in marketing, he only had one client. And he struggled to get more because he didn’t have a way to showcase his expertise. But that all changed after he wrote a book.

All of a sudden, potential clients viewed him as a marketing guru and wanted to hire him. After his own success as a published author, he decided to create a business to help professionals boost their credibility and get more of their ideal clients.

Michael found that while most people don’t think they have enough to write a book, almost all professionals do. And by putting your story into words, you can reach more people and stand out from the competition.

Ready to take on more of your ideal clients? If so, you won’t want to miss this episode on building credibility.

In this week’s podcast, Michael DeLon of Paperback Expert joins us to discuss how you can make your story resonate with people in your target audience.

Michael shares how you can use a book to precondition your audience to see you differently (so you can charge premium prices for your services!). He also shares three simple strategies you can use to leverage your book.

There’s much more to learn in this episode about scaling your firm, so tune in now!

About Michael DeLon

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. 

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