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Einstein’s theory of relativity. Gutenberg’s printing press. Steve Jobs’s iPhone. It’s no secret that people with big ideas have the capability to change the world. 

Idea guys and gals are always dreaming of the next big thing that will revolutionize their business, their industry or the world… 

But more often than not those ideas never materialize. The truth is most people just can’t seem to turn their ideas into reality.

So what differentiates idea guys that change the world, from the idea guys that people avoid talking to at parties? 

If you’ve ever had a big idea for your law firm — but weren’t sure how to make it work — you won’t want to miss this episode. 

In this week’s podcast, host Jan Roos discusses the paradox of the “idea guys”. He also shares the one type of person idea guys need, or need to become, to execute their ideas.

There’s much more to learn in this episode about executing ideas, so tune in now!

In this episode: 

• 01:50 - Understanding the psychology of “idea guys”
• 02:57 - The paradox of the idea guy and the Dunning-Kruger Effect
• 04:14 - How idea guys can execute, pt. 1
• 06:05 - How idea guys can execute, pt. 2
• 08:25 - How to solve the paradox 

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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