Law Firm Growth Podcast

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Check out Great Legal Marketing (https://www.greatlegalmarketing.com/) Close more of your ideal clients with our Double Your Case Files Masterclass Estate planning attorney? Stop sacrificing work-life balance and get more clients with Seminar 2.0What keeps law firms from hitting their revenue goals? It turns out, it’s often the firm owners who actually end up limiting their own growth potential. Leading attorney business coach Charley Mann helps firms close the gap. He has coached numerous firms on the changes they need to make to surpass the million-dollar revenue mark. And many of his teachings tout the importance of having the right mindset for the right stage of growth. He argues that while a 6-figure law firm owner may be used to playing a certain role in the business, they must adopt a new role to hit 7-figures. In today’s episode, we discuss what role high-revenue firm owners need to play and the mindset they need to adopt. This week, Charley Mann of Great Legal Marketing joins us to discuss why having the right mindset becomes more and more critical as revenues rise. He explains the difference between a “hero” and “icon” mindset, and which one you need to become a million-dollar practice. He also talks about the employees you’ll need for a large revenue firm.If you’re a law firm owner with big revenue goals, you won’t want to miss the knowledge bombs dropped in this interview. There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Guest:Charley Mann is the President and Lead Coach of Great Legal Marketing, an organization that helps law firm owners build high-income, self-managed practices. With over a decade of working for, with, and in law firms, he has seen how the natural marketing, operations, and finances cycle plays out in all stages of growth. He shows law firm owners how to move your six-figure firm to seven figures and turn a seven-figure firm into a self-sustaining financial asset, giving you ultimate financial and personal freedom. Connect with him at charley@greatlegalmarketing.com.  If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get access to Close Your Next Consultation training and other valuable resources when you join our Facebook groupEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Have you ever noticed that the toughest-looking guys at the gym rarely (if ever) get into fights? It would seem that the more skilled the fighter, the less likely they will need to throw punches.But this paradox doesn’t only happen with streetfighters and martial arts aficionados... It happens to anyone who finds themselves preparing for a tough situation.You can likely conjure up some examples from your own life. The more you prepare for a tough conversation, the easiest the conversation becomes. The more you prepare to handle objections, the fewer objections come your way. When someone has the necessary skills to accomplish something, they seldom find themselves in a situation where they need to use said skills.So why does this happen? And what does it teach us about the importance of preparation? In today’s episode, Jan Roos makes the case that the less you prepare, the more you’ll be tested when the time comes. After listening to this episode, you may think twice about winging it.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter <<Resource Links:Create a successful employee advocacy program with Social HPLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0While paid advertising is an effective way to reach new audiences…Your firm may be missing out if you’re not leveraging what you already have in your company. Namely, the hidden potential of employee networks. If you get clients through referrals, you probably already recognize the immense power of word of mouth (WOM). But by implementing a “social selling” strategy, your firm can take word of mouth advertising to a new level and grow your firm faster.During his 10 years at LinkedIn, John Baldock helped many companies get stellar results by mastering the art of social selling. Today he’s teaching you how you can do the same by leveraging your employee networks.In this week’s podcast, John Baldock of Social HP and Glimpse Social joins us to discuss why you shouldn’t let the power of your employees' voices fall on deaf ears. He shares best practices for sharing content, why you should use a “set it and forget it” strategy and explains how you can make social selling a realistic option for your firm. About Jonathan Baldock:With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, and IBM, Jonathan Baldock is highly skilled in social sharing best practices. He is the founder of Glimpse Social and works in an advisory role for SocialHP. Jonathan is an expert at social media recruitment, sales and marketing strategies. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter <<Resource Links:Learn how to boost your case count with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Is business success inevitable if you pay your dues? And is just paying your dues enough? To answer this question, we’re tearing down the walls and getting a bit vulnerable. For all of our listeners who haven’t closed a client in weeks… For those who have just had to lay off staff… Or for anyone who has been crushing it, but are now seeing their momentum start to slow and are wondering if it was all just a fluke… This one’s for you.In our 100th episode special, we make the case that when you take a loss in business, you’re not really losing. After going from $50k in debt to building a 7-figure agency, Jan Roos has learned a lot about what it means to preserve. Today, he shares his personal rock bottom story and what it taught him about paying dues. Jan explores why some failures in business are necessary for long-term success. You’ll learn that the more you fail, the more likely you are to succeed — but terms and conditions do apply.We explore what those conditions are in this episode. There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Plaintiff attorneys: Understand how much their lawsuits are worth — without the steep costs of experts with EvenUp LawLearn how to boost your case count with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0We’ve all seen the huge million dollar payouts advertised by personal injury attorneys. While some plaintiff cases result in handsome settlements, it’s not necessarily the norm.  For Americans who live paycheck-to-paycheck (about 40% of American families), affording a high-powered lawyer is out of reach.To make matters worse, there aren’t many good options on the market for consumer litigation funding. And without a great attorney, a settlement may be meager at best or even non-existent. Raymond Mieszaniec’s family experienced this situation firsthand. During his childhood, his father was in a catastrophic vehicle accident, leaving his father permanently disabled and his family financially stuck and unable to afford a great attorney.Saam Mashhad, on the other hand, saw these situations play out from an outside perspective. During his time as a lawyer, he was startled by both the human and financial cost of not being able to afford a great attorney.So Saam came up with an idea to make personal injury attorney services more accessible to more people. And when Raymond heard about Saam’s mission, they joined forces to co-found EvenUp Law. In this week’s podcast, Saam Mashhad and Raymond Mieszaniec of EvenUp join us to discuss how their company is a game-changer for personal injury attorneys and plaintiffs, alike. On the attorney side, they explain how their software helps attorneys generate demand packages and build up the value of the cases at a lower cost.They also discuss how their platform allows consumers to get financing at a hyper-low rate, so more people can afford the legal help they need.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Guests:Saam Maashad and Raymond Mieszaniec are the co-founders of EvenUp Law, which helps personal injury victims get justice, irrespective of their income, access to capital, or legal representation. Connect with Saam Mashhad on LinkedIn and Raymond Mieszaniec on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Improve your networking skills with FRETZINLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Time is money, especially when your hours are billable. Growth-minded attorneys are constantly looking to increase billable hours, which means engaging in the right business development activities. But in a noble profession like law, “sales” is often viewed as a four-letter word. Still, attorneys know they have to be able to sell themselves to clients, even if it’s indirectly. When Steve Fretzin first started attending networking events, he saw how attorneys grappled to make the right connections by just “being out there.” And if you’ve ever attended an event just to leave empty-handed and frustrated, you know the struggle is real.Knowing that attorneys couldn’t afford to waste their time for long, Steve began to educate attorneys on how to make networking “work”. With 20 years of coaching experience under his belt, he’s helped attorneys in all practice areas (from start-up solos to large firms) double or even triple their books. Today he’s sharing tips on how you can do the same. In this week’s podcast, Steve Fretzin of FRETZIN, Inc joins us to discuss a very important question: What separates good networkers from bad networkers? In this episode, we talk about the three types of people you’ll meet at networking events and how to identify them… Why most attorneys fail to build lasting and mutually beneficial relationships… And how you can implement effective processes to develop the right connections.There’s much more to learn in this episode about scaling your firm, so tune in now!About Steve Fretzin:Steve Fretzin is a three-time author, host of BE THAT LAWYER Podcast, and top business development coach for attorneys. For the last 16 years, he has helped hundreds of attorneys to double or triple their books through highly engaging programs created specifically for attorneys to crush it in business development. At FRETZIN, he helps clients to BE THAT LAWYER– confident, organized, and a skilled rainmaker.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Learn how to close more online leads with our Double Your Case Files MasterclassEstate planning attorney? Stretch your ad dollars further and get more clients with Seminar 2.0Itching for new clients? If so, you’ve likely funneled some of your marketing dollars to ad giants like Google or Facebook.Reaching an online audience today means partnering with these companies is a necessity. And as long as these platforms are a place where people spend their time, this will be the case. So, like with any biz partnership, it’s a good idea to understand the other party’s motivations. But in the last few years alone, we’ve seen a lot of weird and confusing moves from these mega-platforms.If you've ever wondered why your ads aren't getting results... or why your results are taking overtime, there's a chance it could be a direct result of these changes. So, what’s a law firm to do? Are you doomed to pay more for worse results? Or is there a way you can stay on top of changes without wasting your marketing budget?If you want to optimize your ad campaigns, you'll first have to understand how these companies "think." In this week’s podcast, Jan Roos analyzes the major motivations behind companies like FB and Google.In this episode, you'll get a better understanding of why these platforms operate the way they do. With this understanding, you'll be able to predict future changes and keep on top of your ad strategy.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Check out LegalEase MarketingLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Stop sacrificing work-life balance and get more clients with Seminar 2.0Jordan Ostroff takes pride in being a “lawyer with a life.” But it wasn’t always this way.When Jordan first started out in his career, he wasn’t happy. In fact, he felt “totally miserable”. He was working up to 80 hours a week and was severely in debt. He knew he needed to find a better way to achieve a work-life balance, but he didn’t know how to make his vision a reality.It wasn’t until he started prioritizing his time, freedom, and flexibility, instead of money and revenue, that things really began to change.Now, he runs both a successful law firm and a legal marketing firm. He also enjoys a lifestyle that gives him and his family the flexibility he always wanted — while earning a healthy income. After facing many obstacles along the way, Jordan now shares how other lawyers can do the same.In today’s episode, Jordan Ostroff of LegalEase Marketing and Jordan Ostroff Fl joins us to discuss how attorneys can build a successful business without sacrificing their personal lives. We discuss why you must have an ideal client avatar… how to embrace your biggest mistake and learn from it… and why you should become an expert at something, instead of a jack of all trades. He also explains why firms need processes and effective delegation to be successful.There’s much more to learn in this episode about growing your firm, so tune in now!About Jordan Ostroff:Jordan’s life motto is that High Seas Raise All Boats and believes we are stronger together and we can make the world a better place. He helps lawyers and business owners organize, optimize and protect their companies. Jordan is the President of LegalEase Marketing and Managing Partner and CEO of Jordan Law Fl. He is also the Host of the Exhibit A(ttorneys) and Let's Get Up To Business Podcasts and Chair of Big Brothers Big Sisters of Central Florida. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneToday’s new episode kicks off with a bold claim: SEO thinking has become the default lens that most attorneys view legal marketing. The problem? When SEO thinking seeps into other marketing domains, it can mean undesirable results. Many attorneys rely on SEO to get found. Unfortunately, there’s a slim chance of ranking for high-volume terms like ‘personal injury attorney’ (at least without a huge budget). So many opt for long-tail keywords. The hope is that many ultra-specific phrases will keep the organic traffic rolling in. In SEO, a long-tail mindset can work.But having this same mindset in other marketing domains brings can tank results... and can lead to a wasted marketing budget. In today’s episode, host Jan Roos discusses what makes up a "long-tail" mindset. He explores why this mindset doesn't work for two other popular marketing domains (hint: you've probably tried at least one of them). There’s much more to learn in this episode about growing your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneCheck out PILMMAListen to Grow Your Own Law Firm PodcastDubbed the "Millionaire Maker", legal OG Ken Hardison tells it like it is. With over 35 years of experience under his belt, he knows a thing or two about how to achieve success in the legal field. By focusing on ‘closing the gaps’ that are common in many law firms, and by emphasizing client success, he built (and sold) two highly successful law practices. But he didn't stop there. He also created an organization that helps attorneys build their own successful practices. (And he also somehow found time to author five books along the way.)If you desire to grow a more profitable firm, now is a perfect opportunity to learn from an industry expert.While we cover a lot of ground, one thing is for sure: Ken drops tons of knowledge bombs in this 45-minute episode… And you’ll definitely want to take some notes while listening.Today we'll discuss what Ken considers the number one gap in most law firms... why you should never compete on price... and why you should set behavior expectations for both clients and staff, plus much more. While he acknowledges that attorneys are trained to be skeptical, he reminds us that your clients are, too — and how to use that skepticism to your advantage. Ken also reminds us that it’s not bragging if it’s telling the truth. There’s much more to learn in this episode about growing your firm, so tune in now!About Ken Hardison:Ken has fought for people’s rights as a trusted personal injury lawyer for more than 35 years. He built one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers. Now, as founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.