ELEVATE: Products & People that Make an Impact

In this episode, we interview Mike Lee, the world-class boxer with a professional fighting record of 21-1 who now runs a very successful CBD business SoulCBD. Mike shares his journey of founding Soul CBD and his mission to help people heal their pain through natural remedies. He talks about the importance of having a business plan, making data-driven decisions, and building customer relationships that drive growth on the path to a 7-figure business.    Episode Highlights:   -Mike Lee's personal story of dealing with pain and autoimmune issues as a professional fighter  -The rise of toxins in food and supplements, and why so many people are sick today   -The importance of COA (Certificate of Analysis) and how to ensure the products you consume have it   -Mike's journey of starting Soul CBD from scratch, building a website, finding manufacturing partners, and scaling the business   -Top lessons learned from a failed food delivery business   -The benefits of Consumer Packaged Goods (CPG) over labor-intensive business models   -The importance of owning the end-to-end customer journey and customer data   -Strategies for niching down and expanding to new segments for growth channels   -The secrets to a high lifetime customer value and subscription model   -Mike's strategy for building a strong community and brand   -The role of customer service as a marketing vertical   -Strategies for influencer relationships that drive massive profits   -How Soul CBD rapidly validates and tests new products   -The importance of finding the right manufacturing partner early and investing in people for maximum growth.   SoulCBD Website: https://www.getsoul.com/   Mike's Instagram: https://www.instagram.com/officialmikelee/   More From Delaney:  https://www.youtube.com/channel/UC_iG075hyzJaKqB5A-HosEw

Join Braxton as he shares his journey of building a successful e-commerce brand - Braxley Bands - generating over $6 million in revenue through the sale of over 200,000 Apple watch bands. In this podcast, you will learn the importance of storytelling in launching your brand, the critical role of owning your supply chain, and navigating paid ads using the latest Apple ads platform. Braxton also shares actionable insights on how to market your e-commerce business, the people to follow on Twitter for marketing inspiration, and the best practices for communicating with customers and getting feedback to influence product design. Discover why having an ethos is crucial for standing out in 2023, learn from Braxton's biggest mistake in managing cashflow, and get tips on a successful crowdfunding strategy. Lastly, learn about the pros and cons of using the 'drop' approach to product launches and the potential impact of putting your brand on Amazon. Braxley's Company: https://braxleybands.com - Follow Braxton on IG: https://www.instagram.com/braxtonmanley  More From Delaney: https://www.elv8life.com/

Matt Vincent is a renowned powerlifter, Highland Games competitor, and coach with a passion for pushing the limits of human performance.  With over a decade of experience in the strength sports world, he has made a name for himself as one of the most accomplished and respected athletes in the industry. Having multiple national championships in the Highland Games strong man competitions under his belt, Matt is known for his unrelenting drive, dedication, and inspiring mindset. He has also scaled his E-Commerce brand, Not Dead Yet (formerly HVIII Brand Goods), to over 7-figures. In this podcast, he shares his journey to the top of the powerlifting and Highland Games scenes, offering insights, tips, and lessons for anyone looking to unleash their own potential.  Whether you're an experienced athlete, a beginner, or simply interested in the mindset of champions, this podcast is a must-listen for anyone looking to build strength, resilience, and success. https://www.notdeadyet.com/ https://www.youtube.com/user/mvincent4130 elv8life.com

108: Building a $40,000,000 Crypto Biz using Sales Psychology & Viral TikTok Content w/ Zac Saffron At just 25, Zac is a college dropout turned Head of Investor Relations for Miningstore.com, a leading bitcoin mining company, and provider. He is personally responsible for over $20M (of $40M) in revenue since the inception of the business 6 years ago. He is also a content creator about biohacking & digital nomad world traveler. Zac and I met doing yoga in Tulum and have been great friends ever since. Zac has single-handedly created investment programs that have resulted in $30M + of revenues, helped develop marketing campaigns that have resulted in close to 100M views on social media. In this episode we discuss: -How Zac leverages Digital Marketing strategy to generate Millions in revenue for his business -Why making concepts simple to understand is the most important aspect of selling -How to develop trust & sense of expertise when selling to an investor -Keys to building a $20,000,000+ investment porfolio -How to refine sales storytelling for a brand -Unpacking why you should always sell before you build -How to get crystal clear on your business' value proposition -2 books every leader needs to read to understand sales -How to leverage Framing to master the art of sales -How Zac leveraged Viral TikTok content about crypto to generate over 100,000,000 impressions (and drive sales) -How to drive video watch retention (and why it's the key to virality) -How to develop insane confidence when pitching high level investors -How to get clear on who is the perfect investor for your brand Enjoy this episode? Share it with a friend and leave us a review on Apple, Spotify or wherever you listen. You can find Zac on instagram at @zacsafron. For more content on building brands (and people) that make a massive impact at sale - all things product management, entrepreneurship, human optimization, leadership & more - head over to elv8life.com  

How to Get Shredded: Lose Fat & Gain Muscle (without restrictive dieting)

106: How to Conduct User Research

In this episode I share what I believe to be the most important trait of a product leader. I’m basing this off of 5+ years experience in product leader ship, building out world class healthcare mobile technology used by millions. Let us know what you think, do you agree or is there a trait that is more important?

How we Grew a Coaching Business to 7 Figures in 12 months

Sleep Stages & Cycles (and how to optimize) In this Episode: - Understanding the different stages of sleep - how much you SHOULD be getting of each - what you can do to maximize your sleep quality -difference between REM & Non-REM sleep - 3 stages of Non-REM sleep Curious how you can increase your sleep quality? Check out last week's episode on 6 things you can do right now to recover from a poor night of sleep. AND stay tuned for next weeks article & episode on how you can use Food, Supplementation & Technology to Optimize your sleep every single night. References: https://www.ncbi.nlm.nih.gov/books/NBK526132/ https://boundlessbook.com/ https://www.ninds.nih.gov/health-information/patient-caregiver-education/brain-basics-understanding-sleep

Poor Sleep Is Wrecking Your Potential (and how to Fix it) In this episode:  Why is sleep so important?  Glymphatic system & it's role in Memory Consolidation  Brain Cell Re-generation  Effects of Poor Sleep on the CNS, immune system & mental health  How do we get proper neural repair?  What happens when we DO get quality sleep?  6 Tips for Bouncing Back from Poor Night of Sleep To view the full article, visit: https://www.elv8life.com/poor-sleep-is-wrecking-your-potential