ELEVATE: Products & People that Make an Impact

Jaime Sanchez Solana is the Vice President of Product Development and Manufacturing at Therabody, aka Jamie is responsible for the massive success of Theragun, and many of the other revolutionary products developed by Therabody. As a passionate innovator, Jaime holds over 100 patents & has earned many awards including TIMES’ Invention of the Year and Fast Company's World Changing Ideas. In this episode, Jaime & Delaney discuss: [00:01:44] Jaime’s path to 100 patents [00:05:47] How to optimize for innovation on your team [00:10:36] Three rules for developing effective products. [00:15:35] How Therabody creates intimate feedback loops with their users [00:20:21] Why storytelling is key to the long-term habit change & success for Therabody [00:25:33] Technology advancements at Therabody [00:29:37] Exploring the future of tech wellness [00:35:12] Jaime’s mindset for continuous growth, the importance of ‘critical’ feedback [00:38:07] Where to connect with Jaime online More From Jaime: Jaime’s Linkedin Therabody.com More from Delaney: ⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠ ⁠Subscribe to ELEVATE Podcast & Newsletter⁠

Lauren Tickner was a millionaire by 23, and has amassed a social media following of 450,000+ that drives over $3,000,000 in yearly revenue for her brand “Impact School”. In this episode, Lauren teaches us how to build & grow social influence as a channel to grow a business. Lauren shares her exact framework for how she plans her weekly content, the top tricks that help her achieve virality with her content, how to tell captivating stories, how to sell to your audience and more. In this episode, Lauren & Delaney discuss: [00:03:41] How selling online gave Lauren her confidence [00:06:14] Shift content strategy to focus on ‘outcome’ [00:10:36] How to grow a massive email list [00:13:55] Plan all your social media content in under 60 mins per week [00:16:48] Thread-style intro for weekly posts, CTA. [00:21:27] What platforms should you be posting on? [00:25:27] Should I build a personal brand or company brand? [00:29:57] Why you MUST understand client problems [00:35:59] "Post for help, not for ego" [00:39:43] Why Lauren doesn’t outsource her content creation [00:42:57] Problem amplification, storytelling, transformation, call-to-action. [00:45:28] What Lauren does instead of reading or consuming content [00:49:19] How to connect w/ Lauren More From Lauren: Lauren’s Instagram Lauren’s LinkedIn Lauren’s Business: Impact School Lauren’s Podcast: Impact School More from Delaney: ⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠ ⁠Subscribe to ELEVATE Podcast & Newsletter⁠

Sean Byrnes is a technology entrepreneur with 2 epic exits under his belt. Sean sold Flurry to Yahoo for $200 Million in 2014, and most recently Outlier AI in 2021 at an undisclosed valuation. In this episode, Sean shares his strategy of building "category creator" companies, raising venture capital, and building strong company culture. Sean covers the importance of falling in love with the problem (not the solution), frameworks for iteration & design, how to overcome difficulties of fundraising, and the importance of building relationships with investors early on. In this episode: [00:02:59] Evolution of the Tech startup landscape [00:05:04] Sean's strategy for building "category creation" companies [00:08:51] Choose problem, define solution, iterate. [00:16:23] Investment timing depends on investor perception. [00:20:38] How to Raice Capital in 2023 [00:24:15] How to Ask for (and grow from) Funding Pitch feedback [00:29:00] Cold email VCs with targeted outreach. [00:34:00] Tech pays it forward, unlike Hollywood. [00:37:13] Diversity & Inclusion Challenges in tech [00:38:58] Sean's step by step guide to finding the perfect investor [00:42:24] Fall in love with the problem (not the solution) [00:47:07] Practical book recommendations on startup success. Book Recommendations: Venture Deals by Brad Feld Do More Faster by Brad Feld Startup Boards by Brad Feld Traction Flow: The Psychology of Optimal Experience More from Sean: Seanbyrnes.com Sean on Linkedin Sean's epic newsletter: Breaking Point Sean’s epic podcast: The Startup Help Desk More from Delaney: Delaney's App - NoTox (TurboTax for Your Longevity) Delaney's Weekly Newsletter Delaney's Twitter

Ian Lenny is the cofounder of ATTNlabs.com, a digital marketing agency that has generated over $100 Million in sales since 2019. Ian is an expert in helping large consumer product brands achieve hyper-growth via paid acquisition channels so they can become household names & ultimately be acquired. In this episode, Ian & Delaney discuss: Ian’s unique strategy for paid growth that has driven over $100 Million in sales Why Meta is still one of the best platforms for paid acquisition Hot to build an influencer network to drive explosive growth for consumer brands Building an 8-figure business via referrals How ATTNlabs used brand positioning to 10X their business The future of marketing: AI & Automation The #1 trait that sets hyper-successful founders apart from the rest Ian’s favorite systems & technology tools for scaling ATTNlabs Connect with Ian: ATTNlabs.com Ian’s LinkedIn More from Delaney: Delaney's App - NoTox (TurboTax for Your Longevity) Delaney's Podcast Delaney's Twitter

Alexa Murray is a Product Leader at WHOOP. Valued at over $3.6 Billion, WHOOP is one of the hottest wearable health-tech companies in the world, recently sponsoring both Bert Kreischer & Tom Segura for Joe Rogan’s latest Sober October. Alexa leads product innovation for the Health Team at WHOOP, focusing on women’s health, mental health, stress, and nutrition. In this episode, Alexa & Delaney unpack: What it takes to become a top 1% digital health product How to create a digital product that creates real, lasting health transformations for a userbase Why eliminating the ‘shame cycle’ has unlocked massive user results, retention & business growth for WHOOP WHOOP’s latest features: using biometrics to drive insights in women's health, mindfulness & athletic recovery Helping users end self-sabotage with psychology & design best practices Why reducing friction for users is key for mass market adoption The future of digital health: integrations & ecosystems for 360° health insights Why hiring the right people is the #1 secret to overall success at WHOOP Building an intimate feedback loop & community with your user base How WHOOP builds organic virality into their product Alexa’s passion for femtech More about Alexa Murray: Alexa is a former DI college athlete and engineer, she brings a strong passion for the quantification of digital health and optimization of human performance that is core to WHOOP’s mission. She is also a passionate advocate for increasing the number of women in STEM, and is an active mentor and speaker in the space. She writes on Twitter and LinkedIn about FemTech, digital health trends, and being a female founder. Alexa’s Linkedin Alexa’s Twitter More from Delaney: Delaney's App - NoTox (TurboTax for Your Longevity) Delaney's Newsletter Delaney's Twitter

Dr. Varun Dwaraka is the Head of Bioinformatics at TruDiagnostic, one of the countries leading scientists exploring the science of aging & longevity through machine learning principles. Varun received his PhD from the University of Kentucky, and has authored numerous publications relating to genetics, epigenetic clocks, DNA methylation, and tissue regeneration. He leads the development of epigenetic and multi-omic based clocks at TruDiagnostic Inc. In this episode, Varun & Delaney discuss: Using machine learning to develop predictive models for aging and longevity solutions. How to self-teach machine learning & AI (breaking down misconceptions) How Epigenetic clocks inform people about their biological age What is DNA methylation & how it predicts speed of aging Creating a seamless user journey in the epigentics space How to improve your genomic age & overall quality of life metrics How machine learning works (for beginners) Supervised vs unsupervised machine learning strategies The future of longevity science: ethics, longevity & lifespan How to make the jump from academia to working in health tech industry The call for more research funding in health tech companies Varun’s top sources of inspiration for career & personal growth More from Varun: https://www.a4m.com/varun-dwaraka.html https://scienceresearchwellness.com/pages/varun-dwaraka https://www.eurekalert.org/news-releases/962250 https://trudiagnostic.com/ https://scholar.google.com/citations?user=4T1umKwAAAAJ&hl=en&oi=ao https://www.linkedin.com/in/varunbdwaraka/ More from Delaney: Delaney's App - NoTox (TurboTax for Your Longevity) Delaney's Newsletter Delaney's Twitter

Raleigh Tomlinson is a Senior Product Designer at Headspace, specializing in creating transformative on-ramp experiences that introduce users to cultivating mindfulness in their daily lives. With a dedication to crafting seamless and engaging experiences, Raleigh has become a driving force on Headspace's growth team, contributing to the company's success as one of the world’s top mental health apps. In this episode, Raleigh & Delaney cover: How leveraging empathy drove 65,000,000 downloads for Headspace Best practices for designing best-in-class wellness technology experiences Design strategies for user retention & virality Optimizing pay-walls, trials & subscription models for impact & revenue How Headspace uses data to design world-class products How Headspace thinks about user testing & user research Thriving in a corporate environment: the importance of relationship building & emotional intelligence Secrets to creating real, lasting behavior transformation in users with technology The art of building joyful products Raleigh's journey in the design world began with her innate curiosity and love for understanding people. She obtained a degree in Biology with a focus on neuroscience but transitioned into design through a UX bootcamp and freelance projects. Raleigh has now designed products in AI, energy, consumer technology and mental healthcare. Her diverse experience across industries and background in research has enabled her to bring a unique perspective to her work at Headspace. Raleigh is a speaker, having given talks at Harvard graduate school as well as numerous conferences. Headspace has won tons of awards for top tier product design, including 4 Webby's and a nomination for Apple Design awards. Outside of her work at Headspace, Raleigh enjoys canoeing around her neighborhood on the canals, making music, and exploring Los Angeles. Connect with Raleigh on LinkedIn: https://www.linkedin.com/in/raleigh-tomlinson/ More from Raleigh: "Back when I first started out, I was all about making sure new startups were finding product-market fit. It's super important to be able to say what your product does in a nutshell and see if it's valuable through simple tests. You can have an amazing idea, but you need to validate the idea is of interest to others. I helped companies learn and grow by testing and iterating quickly. Fast forward to my time with Headspace's growth team, and I've learned a ton through funnel experiments, especially how to create monetization structures that work for both users and the company. It's really cool to see how even small changes can make a big difference in revenue for a more established company. Some of the projects I've done include: -Revamping the Direct-to-Consumer (D2C) business model: got a 25% increase in paid subs -Redesigning the D2C registration flow: 15% increase in paid subs -Making the D2C onboarding process more trustworthy: 15% increase in free trial starts -Creating a new student plan: updated the international process and added 7 new countries -Launching a referral program: sent out 45.1k referrals in the first month, with a 19.1% conversion rate for people getting referred -Winning first place in an internal hackathon When it comes to user experience, it's all about making people's lives better. When you're making an app, you've got to understand what you're doing for your users. The value you bring to them should match what they're giving back to you. Focusing too much on just making money can make you forget that people actually pay for a great experience. Users having a transformative experience through your product is what leads to a successful business outcomes. They aren't buying screens, they're buying a better version of themselves.

Jim Kean is the founder of Wellness FX, one of the largest bloodwork analysis companies in the US. Jim has successfully scaled multiple companies and has recently been announced as CEO of the Vancouver-based longevity company MolecularYou. Jim shares tips on scaling technology companies, the history & transformation of the online economy, innovation in health tech, strategies for raising capital via storytelling and more. In this episode, Jim & Delaney discuss: Jim Kean's Philosophy on Starting & Scaling Health Tech Companies Restructuring his Company to Focus on User-Generated Content The Evolution of the Online Economy How Wellness FX Got Started and Its Impact on Telehealth Mental Frameworks for Successfully Scaling a Business  Exploring the Benefits of Storytelling for VCs Jim's Experience Creating a New Sport for TV The Sequoia Method for Raising Capital: Strategies for Showing Why You and Why Now   Exploring the Journey of a Serial Entrepreneur: From Concept to Growth How to Network and Find the Right Investors for Series A Funding The Benefits of Protein Testing for Population Health and Wellness Additional Resources from Jim: The Effortless Experience: this is the definitive book on why Customer Effort is such an important scoring system to design a product and service delivery application around.  God, Human, Animal, Machine: This is a great book that examines what it means to be human in the age of AI. Somewhat sprawling but thought-provoking. Sequoia Business Plan Outline For fun, Jim is currently reading The Expanse sci-fi series. Podcasts: Hard Fork, Ezra Klein Connect with Jim: MolecularYou Jim's LinkedIn More from Delaney: Delaney's App - NoTox (TurboTax for Your Longevity) Delaney's Newsletter Delaney's Twitter

Welcome to the Elevate podcast, where we explore the world of innovation, technology, and entrepreneurship. In this episode, host Delaney McGuire is joined by Narek Tamoyan. Narek is a Product Lead at Noom, a popular health and wellness app. Narek is the man behind Noom's explosive growth in the wellness tech scene, pioneering a culture of product led growth that led to over 45,000,000 downloads and a unicorn valuation for the company at over $3.7 billion in 2021. In this episode we discuss: Exploring Product-Led Growth with Narek Tamoyan, Product Lead at Noom Professional Experience of Working in Healthcare Organizations and Health Tech Startups Noom's Impactful Initiatives: Retention Activation and Organic Growth Understanding Product Activation: A Discussion on Establishing Habitual Use Quantifying Value Realization for Long-Term Transformation Through User Actions Product Development Processes and User Empathy Exploring the Need for Home-Based Visual Therapy: Narek's Saas Startup Reflection on Entrepreneurial Skills Gained from Passion Project and Noom Exploring the Pros and Cons of Product Leadership Recommended Reading from Narek on Longevity, Business & Usability Testing

Gil Blander is the founder and Chief Science Officer of InsideTracker, a personalized nutrition company that helps people live better and longer. Inside Tracker takes a unique approach to personalized wellness by analyzing blood biomarkers, DNA, and fitness tracker data to provide actionable recommendations on food, supplements, exercise, and lifestyle changes.Blander is an Israeli scientist and PhD from the Weizman Institute of Science who moved to Cambridge, Massachusetts to perform a postdoctoral fellowship at MIT. He was inspired by his supervisor and fellow postdoctoral fellow, David Sinclair, to start Inside Tracker which now holds a valuation of over $100,000,000.Highlights from our conversation: What is Inside Tracker & How does it work? Aging Research and the Biotech/Pharmaceutical Industry Trends Raising Capital for a Longevity and Nutrition Startup Lessons Learned from Inside Tracker's Early Stages Reflections on Allocating Capital for a Startup Raising Funds and Growing a Platform: Advice from a Startup Founder" Benefits of Personalized Wellness  Benefits of Longevity Medicine for Primary Care Patients The Future of Healthcare: Integrating Food Recognition Platforms for Improved Nutritional Habits More from Gil: InsideTracker.com Gil's LinkedIn More from Delaney: Delaney's App - NoTox (TurboTax for Your Longevity) Delaney's Newsletter Delaney's Twitter