ELEVATE: Products & People that Make an Impact 118: $100M Paid Acquisition Strategy w/ Ian Lenny from ATTNlabs.com
Ian Lenny is the cofounder of ATTNlabs.com, a digital marketing agency that has generated over $100 Million in sales since 2019. Ian is an expert in helping large consumer product brands achieve hyper-growth via paid acquisition channels so they can become household names & ultimately be acquired.
In this episode, Ian & Delaney discuss:
Ian’s unique strategy for paid growth that has driven over $100 Million in sales
Why Meta is still one of the best platforms for paid acquisition
Hot to build an influencer network to drive explosive growth for consumer brands
Building an 8-figure business via referrals
How ATTNlabs used brand positioning to 10X their business
The future of marketing: AI & Automation
The #1 trait that sets hyper-successful founders apart from the rest
Ian’s favorite systems & technology tools for scaling ATTNlabs
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