ELEVATE: Products & People that Make an Impact 113: Noom's Narek Tamoyan on Product Led Growth Strategies for Scaling to 45,000,000 Users
Apr 30, 2023
40:04
Welcome to the Elevate podcast, where we explore the world of innovation, technology, and entrepreneurship. In this episode, host Delaney McGuire is joined by Narek Tamoyan. Narek is a Product Lead at Noom, a popular health and wellness app. Narek is the man behind Noom's explosive growth in the wellness tech scene, pioneering a culture of product led growth that led to over 45,000,000 downloads and a unicorn valuation for the company at over $3.7 billion in 2021.
In this episode we discuss:
- Exploring Product-Led Growth with Narek Tamoyan, Product Lead at Noom
- Professional Experience of Working in Healthcare Organizations and Health Tech Startups
- Noom's Impactful Initiatives: Retention Activation and Organic Growth
- Understanding Product Activation: A Discussion on Establishing Habitual Use
- Quantifying Value Realization for Long-Term Transformation Through User Actions
- Product Development Processes and User Empathy
- Exploring the Need for Home-Based Visual Therapy: Narek's Saas Startup
- Reflection on Entrepreneurial Skills Gained from Passion Project and Noom
- Exploring the Pros and Cons of Product Leadership
- Recommended Reading from Narek on Longevity, Business & Usability Testing