ELEVATE: Products & People that Make an Impact 117: WHOOP's Alexa Murray: Reaching $3.6 Billion Valuation with Product Design & Behavioral Psychology
Alexa Murray is a Product Leader at WHOOP. Valued at over $3.6 Billion, WHOOP is one of the hottest wearable health-tech companies in the world, recently sponsoring both Bert Kreischer & Tom Segura for Joe Rogan’s latest Sober October. Alexa leads product innovation for the Health Team at WHOOP, focusing on women’s health, mental health, stress, and nutrition.
In this episode, Alexa & Delaney unpack:
What it takes to become a top 1% digital health product
How to create a digital product that creates real, lasting health transformations for a userbase
Why eliminating the ‘shame cycle’ has unlocked massive user results, retention & business growth for WHOOP
WHOOP’s latest features: using biometrics to drive insights in women's health, mindfulness & athletic recovery
Helping users end self-sabotage with psychology & design best practices
Why reducing friction for users is key for mass market adoption
The future of digital health: integrations & ecosystems for 360° health insights
Why hiring the right people is the #1 secret to overall success at WHOOP
Building an intimate feedback loop & community with your user base
How WHOOP builds organic virality into their product
Alexa’s passion for femtech
More about Alexa Murray:
Alexa is a former DI college athlete and engineer, she brings a strong passion for the quantification of digital health and optimization of human performance that is core to WHOOP’s mission. She is also a passionate advocate for increasing the number of women in STEM, and is an active mentor and speaker in the space. She writes on Twitter and LinkedIn about FemTech, digital health trends, and being a female founder.
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