ELEVATE: Products & People that Make an Impact 108: Building a $40,000,000 Crypto Biz using Sales Psychology & Viral TikTok Content w/ Zac Saffron
108: Building a $40,000,000 Crypto Biz using Sales Psychology & Viral TikTok Content w/ Zac Saffron
At just 25, Zac is a college dropout turned Head of Investor Relations for Miningstore.com, a leading bitcoin mining company, and provider. He is personally responsible for over $20M (of $40M) in revenue since the inception of the business 6 years ago. He is also a content creator about biohacking & digital nomad world traveler. Zac and I met doing yoga in Tulum and have been great friends ever since.
Zac has single-handedly created investment programs that have resulted in $30M + of revenues, helped develop marketing campaigns that have resulted in close to 100M views on social media.
In this episode we discuss:
-How Zac leverages Digital Marketing strategy to generate Millions in revenue for his business
-Why making concepts simple to understand is the most important aspect of selling
-How to develop trust & sense of expertise when selling to an investor
-Keys to building a $20,000,000+ investment porfolio
-How to refine sales storytelling for a brand
-Unpacking why you should always sell before you build
-How to get crystal clear on your business' value proposition
-2 books every leader needs to read to understand sales
-How to leverage Framing to master the art of sales
-How Zac leveraged Viral TikTok content about crypto to generate over 100,000,000 impressions (and drive sales)
-How to drive video watch retention (and why it's the key to virality)
-How to develop insane confidence when pitching high level investors
-How to get clear on who is the perfect investor for your brand
Enjoy this episode? Share it with a friend and leave us a review on Apple, Spotify or wherever you listen. You can find Zac on instagram at @zacsafron. For more content on building brands (and people) that make a massive impact at sale - all things product management, entrepreneurship, human optimization, leadership & more - head over to elv8life.com