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CEO Sales Strategies

Latest episodes

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May 25, 2023 • 38min

The Process Advantage: Using Process Development To Grow Your Sales Revenue With Moustafa Moursy [Episode 104]

Creating and executing well-defined processes can unlock the untapped revenue in your business. In this episode, we're joined by Moustafa Moursy, the President of Push Analytics, a company that specializes in process improvement. Moustafa is a process expert, and he's here to share his insights on how to create effective processes that can help grow your sales revenue. He shares how having a well-defined and executed process is crucial to boosting sales, minimizing frustration, and enhancing happiness and productivity in your organization. Moustafa shares the strategies and processes that worked for his company, the organizations he helped with, and how it can work for yours too. Tune in and take your sales revenue to the next level. In this episode, you will learn:●       How having the right processes impacts your organization ●       How to create well-defined processes to increase revenue ●       How Push Analytics helped change organizations 
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May 23, 2023 • 31min

2023 Sales Challenges And How To Face Them With Steve Benson [Episode 103]

Going into 2023 as a sales professional is going to be challenging. You have to be equipped with the right tools and the right people if you want to succeed. Start selling value to your customers. Start coaching your sales team. Start investing in the necessary tools you need to survive the upcoming economy. Join Doug C. Brown as he talks to the CEO and founder of Badger Maps, Steve Benson about the challenges you will be facing in 2023 in sales. In this episode, you will learn:- How to give value to your customers as a salesperson going into 2023.- The importance of coaching and managing your team as a leader.- What kind of sales mapping tools do you need to succeed in 2023?
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May 16, 2023 • 36min

High-Velocity Digital Marketing With Steve Kahan [Episode 102]

The way people buy has changed, and companies need to adapt to survive. Buying goods and services on the internet is now the name of the game, making digital marketing a key business element. If you want to build a strong sales strategy, you need engaging content. And to produce that, you need the right people to create them for you. Join Doug C. Brown as he talks to Marketing Expert and the author of High-Velocity Digital Marketing, Steve Kahan.  In this episode, you will learn:- Why you need to understand your client in a way that they feel is in their best interest.- Why your value propositions need to be less on features and more on benefits.- What it takes to have high-velocity digital marketing today.  Looking for more great insights from Steve? Watch his Digital Marketing Masterclass here! https://beastartupsuperstar.com/thank-you/
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May 9, 2023 • 31min

Cultivating A Company Culture That Values Employees With Jim Simpson [Episode 101]

Every company has a culture, whether you like it or not. And that culture needs to be cultivated so you can get the most out of your employees. Learn how to value employees, engage with them, and be transparent with them as a CEO. Today, Doug C. Brown talks with Jim Simpson, the CEO of Blumira, a leading cybersecurity provider of automated threat detection and response technology. In this episode, you will learn:- Why every company has a culture and why you have to cultivate that.- Why it's okay to make mistakes as an entrepreneur if you want to grow.- What Blumira does for small businesses that can't afford cybersecurity.
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May 4, 2023 • 36min

Get Through The Door And Talk To Executives From A Sales Perspective With John Turner [Episode 100]

Getting through the door to have a deal with executives can be intimidating and difficult. How can you approach these high-positioned individuals and successfully sell to them? In this episode, John Turner, the Chief Revenue Officer of Certinia (formerly FinancialForce) shares his insights on how you should talk to executives to avoid slipping out of deals. Coming from a sales perspective, he breaks down the dos and don’ts when approaching CEOs and senior executive-level people. What should you prioritize? How do you go about it? John answers these questions and more! Plus, he shares the four legs of a table that are vital for any sales representative to possess. Tune in and learn how to speak with executives today. In this episode, you will learn:•  How to talk to executives from a sales perspective?•  What is Peer-to-Peer Positioning?•  The four legs of a table when looking for representatives.
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May 2, 2023 • 42min

Delegate Your Administrative Burdens And Gain Your Time Back With Valerie Trapunsky [Episode 99]

As an entrepreneur, you are losing at least ten weeks a year of your life. That is because you are doing administrative tasks. You are letting your business run you when it should be the other way around. Start delegating your administrative burdens, so you can start using your energy on the things that actually matter. Join Doug C. Brown as he talks with the Founder of ChatterBoss, Valerie Trapunsky, about how you can delegate your business the right way so you can gain your time back! In this episode, you will learn:- How to delegate your weaknesses- How ChatterBoss can help you in your business- Why your executive assistant should be where your business is
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Apr 27, 2023 • 38min

How To Successfully Bring Your Product Or Service To Market With Daniel Shaddock [Episode 98]

It is one thing to create a product; it’s an entirely different beast to take it to market. After all, it is in bringing it out to the world that will ultimately determine your success. How do you do it successfully? What are the pitfalls you need to avoid? In this episode, Daniel Shaddock joins Doug C. Brown to give you the answers. Daniel is the CEO of Liquid Instruments and a professor of physics at The Australian National University. Whether it’s a product or service, Daniel discusses how to not only bring it to market but also through the different stages of growth. He shares the lessons he learned as a former NASA jet propulsion engineer on how best to assess the risks and control the burn rate, especially for startups. From using technology to creating contingency plans, Daniel offers us great insights that can help you launch a successful product and bring your company to the next level. Tune in to this conversation for more! In this episode, you will learn:Why companies fail to bring a product to market How to manage risks with contingency plansWhy you need to double down on success
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Apr 25, 2023 • 34min

The Three Yous: How Impression Management Can Help You Get To The Top 1% Of Earners With Robert Mixon [Episode 97]

As a leader, you are the spine that holds the team. So when you lose yourself, how will you handle others and influence them? Today, Doug C. Brown invites Robert W. Mixon, Jr., A retired U.S. Army Major General, to talk about the 3 Yous and how impression management helps get you to the top 1% of earners. Leading your sales team and your company would need them to have a battle buddy because they will need outside influence. Robert also stresses the importance of impression management to help you bond with people. Robert has more ideas to share, so pick up our pen and paper and tune in to this episode now! In this episode, you will learn:•     How can the 3 Yous help get you to the top 1% of earners?•     The importance of impression management•     What is the Battle Buddy Concept? Click the link for Robert Mixon’s short training for you!The Big 6 Leadership Principleshttps://www.levelfiveassociates.comhttps://www.linkedin.com/in/robertmixon/
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Apr 18, 2023 • 37min

Selling With Dignity: Building Your Company And Securing Profitability With Harry Spaight [Episode 96]

The sellers’ motivation reflects the profitability of a business. If you are selling with dignity, you turn your career into a trustworthy venture and an honorable profession. In this episode, Harry Spaight, the host of Sales Made Easy, discusses how selling becomes more profitable if you build your business with humanity, sustainability, and inspiration. With the right mindset, your business will certainly thrive. Harry Spaight has many ideas for a better way to sell! In this episode, you will learn:·       The importance of understanding where people are motivated·       The difference between individuals who are motivated intrinsically and extrinsically·       How people’s motivation can be a detractor  Harry is offering listeners a free preview of his book, "Selling With Dignity"! Get yours here: https://sellingwithdignity.com/the-book/
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Apr 11, 2023 • 40min

Avoiding Burnout By Sustaining Your Energy Throughout The Day With Samuel Johnson [Episode 95]

As an entrepreneur, you are probably a high performer who quickly moves from one goal to the next without ever stopping. This mindset makes you more prone to experiencing burnout, and sustaining your energy is the best way to avoid this. You must maintain your inner fuel burning and recharged so you can keep running throughout the day. Listen in as Doug C. Brown talks to the Founder and Owner of Travel Fit Co., Samuel Johnson, about replenishing your energy to allow yourself to fully accomplish daily tasks without falling prey to burnout. In this episode, you will learn:-       How to increase and sustain your energy without sacrificing time away from work.-       Why your accomplishments don't define your worth.-       Why journaling and being clear on your vision is important. Samuel is giving away a copy of his eBook, "Travel Fit and Eat Healthy: 4 Steps to Eating Healthy On The Road", a complete guide on how to plan, prepare and structure your food choices when traveling for business or pleasure. Grab your copy here!https://tfc.travelfitco.com/start_today"

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