How To Successfully Bring Your Product Or Service To Market With Daniel Shaddock [Episode 98]

It is one thing to create a product; it’s an entirely different beast to take it to market. After all, it is in bringing it out to the world that will ultimately determine your success. How do you do it successfully? What are the pitfalls you need to avoid? In this episode, Daniel Shaddock joins Doug C. Brown to give you the answers. Daniel is the CEO of Liquid Instruments and a professor of physics at The Australian National University. Whether it’s a product or service, Daniel discusses how to not only bring it to market but also through the different stages of growth. He shares the lessons he learned as a former NASA jet propulsion engineer on how best to assess the risks and control the burn rate, especially for startups. From using technology to creating contingency plans, Daniel offers us great insights that can help you launch a successful product and bring your company to the next level. Tune in to this conversation for more!

In this episode, you will learn:

• Why companies fail to bring a product to market
• How to manage risks with contingency plans
• Why you need to double down on success