Getting through the door to have a deal with executives can be intimidating and difficult. How can you approach these high-positioned individuals and successfully sell to them? In this episode, John Turner, the Chief Revenue Officer of Certinia (formerly FinancialForce) shares his insights on how you should talk to executives to avoid slipping out of deals. Coming from a sales perspective, he breaks down the dos and don’ts when approaching CEOs and senior executive-level people. What should you prioritize? How do you go about it? John answers these questions and more! Plus, he shares the four legs of a table that are vital for any sales representative to possess. Tune in and learn how to speak with executives today.
In this episode, you will learn:
• How to talk to executives from a sales perspective?
• What is Peer-to-Peer Positioning?
• The four legs of a table when looking for representatives.
CEO Sales Strategies