CEO Sales Strategies

Doug C. Brown
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Mar 12, 2024 • 44min

A Holistic Perspective To The Value Creation Process With Lee Benson [Episode 146]

The one thing that makes a company successful is its value. But what kind of value? Beyond the material and monetary, this episode’s guest takes value creation further through a holistic perspective. Lee Benson is a value creation expert and the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Today, he imparts his expertise to tell us more about his unique view of creating a culture of value. Covering material, emotional, and spiritual value creation, Lee shows us how lasting success is more than the amount of money you make. Find out more about these three buckets of value creation and learn how you can apply them to your company. Tune in! In this episode, you’ll learn:·        The three macro buckets of value creation·        The most important number for success·        The holistic value creation process Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 27, 2024 • 41min

How To Sell More By Using Your Numbers And Metrics With Jon Morris [Episode 145]

Numbers don’t lie; they tell the truth about where you are in your business. This is why knowing your numbers and metrics is a basic skill every entrepreneur should have. In this episode, Jon Morris, the Founder and CEO of EngineBI, takes us back into how his company became successful through its numbers and metrics in business to sell more. He reveals that focusing on your ideal buyer and knowing your numbers around your ideal number is the key to driving your revenue and keeping the buying frequency going. Looking at the Bell Curve will allow you to know how and where you could and should invest more. If you want to increase your revenue or sell more, acquire that statistical knowledge. Tune in to this episode with Jon Morris to delve more into today’s conversation. In this episode, you will learn: How to use your numbers to drive your revenue Where should you focus your numbers How you could and should be investing more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 20, 2024 • 50min

Doing Digital Marketing The Right Way: Tested Strategies For B2B And B2C Companies With Erik Huberman [Episode 144]

Most people can relate to hiring some type of digital marketing company, going through the process, and being disappointed in the end results. That's because the vast majority of agencies don't really know what you're doing. Today, we're going to speak with someone who does. Doug C. Brown sits with powerhouse guest, Erik Huberman, founder of Hawke Media, a leading digital marketing company. In this conversation, Doug and Eric delve into the secrets of successful digital marketing for both B2B and B2C companies. They unravel the common pitfalls many face when engaging with marketing agencies and discuss the vital questions and preparation steps necessary for achieving real results in the digital realm. Get ready to take notes as Eric provides invaluable insights that can transform your approach to digital marketing. This is an episode you won't want to miss!In this episode, you will learn:·       Why most business fall prey to digital marketing agencies that suck and why these agencies don’t deliver.·       Why customer lifetime value is the most important metric for digital marketing success.·       How The Hawke Method will take your business marketing to the next level.Learn more about Chatterboss and schedule your free 30-minute consultation call HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 18, 2024 • 1h

Mastering Sales Leadership: Build, Train, and Scale a Winning Sales Team [Episode 174]

Are your sales leadership strategies setting your team up for success—or leading them to failure?In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Robert Murray, a seasoned sales leader and business strategist, to discuss how to build and scale a high-performing sales team. They explore leadership principles, talent development, and the systems required to create long-term sales success.In this episode, you’ll learn:✅ How to build a structured sales process that prevents buyer control.✅ The secrets to hiring and developing top-performing sales talent.✅ Why accountability and consistent training lead to scalable success.🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/niche-marketing-customer-acquisition-cost-high-ticket-sales🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 13, 2024 • 39min

Stages Of Leadership: How To Develop Accountability And Face Fears With Jeremiah Broz [Episode 143]

Success comes to those who understand accountability, face fear, develop skills, and lead with commitment through different stages of leadership. In this episode, Jeremiah Broz, CEO of Energy Advantage Roofing and Solar, shares secrets of effective accountability, leadership, and sales strategies. Together with our host, Doug, Jeremiah explores sales strategies, the impact of service, facing fear, and more. Tune in now! In this episode, you will learn:●       The four stages of situational leadership (D1 to D4) and how to apply them for effective guidance and support.●       The power of fear as a motivator and its role in driving action without paralysis.●       Sales strategies for maintaining margins, understanding customer perceptions, and leveraging convenience and service for business growth.Jeremiah is offering a 50% discounted seat to TNA Global - claim yours here! Learn more about Chatterboss and schedule your free 30-minute consultation call HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 6, 2024 • 48min

Leveraging The Power Of AI To Transform Sales With Ryan Staley [Episode 142]

AI in sales isn't about replacing humans; it's about empowering them with the ultimate edge. In this episode, Ryan Staley of Whale Boss discusses the potential of AI in transforming sales strategies. He explores how harnessing AI isn't about coding; it's about leveraging its power to optimize sales in revolutionary ways. Tune in as Ryan decodes the AI sales phenomenon. Join us and unlock your sales potential in the era of AI. In this episode, you will learn:●       How AI revolutionizes time-consuming tasks, freeing up valuable hours for strategic selling.●       The key to leveraging AI without requiring a tech-savvy background, making it accessible to everyone.●       Strategies to elevate your sales game by embracing AI's potential to deepen expertise and enhance interactions. Learn more about Chatterboss and schedule your free 30-minute consultation call HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 30, 2024 • 57min

Understanding Human Behavior: How To Sell To People Who Don’t Want To Be Sold To With Anthony Vizzari [Episode 141]

Many sales representatives are still using the antiquated method of selling, trying to shove their products to their customers. Today, that method of selling does not work anymore. In this episode, Anthony Vizzari, the CSO of 7th Level and Sales Sniper Consulting, explains how understanding human behavior and using emotional-based questioning can be an effective way to sell to people (especially those who don’t want to be sold!). In today’s changing sales landscape, the NEPQ or Neuro Emotional Persuasion Questioning is a proven method that works. Anthony talks about how helping customers find solutions to their problems motivates them to buy rather than trying to sell them the product or service. Join Anthony Vizzari and Doug C. Brown in navigating the sales landscape and wonders of human behavior.In this episode, you will learn: How to use the power of questioning to sell What Emotional-Based Questions mean The role of understanding human behavior in selling Learn more about Chatterboss and schedule your free 30-minute consultation call HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 23, 2024 • 49min

Selling To CEOs And Identifying The Real Buyer With Aziz Musa [Episode 140]

In the high-stakes game of sales, understanding the real definition of pitching to CEOs and pinpointing the real decision-makers in the room can make or break a deal. In this episode, we have Aziz Musa discuss the art of selling to CEOs and recognizing the pivotal influencers. As an experienced CEO and digital marketing expert, Aziz has a lot to say about facing the complexities of sales conversations. Drawing from real-life experiences, he sheds light on the nuances of identifying authentic buyers amidst a sea of influencers, deciphering non-verbal cues, and crafting pitches that resonate on a personal and business level. In this episode, you will learn: Techniques for identifying the genuine decision-makers and influencers in a sales setting. Strategies for making compelling pitches that resonate with CEOs and the entire audience. The importance of addressing concerns and issues raised during discussions to enhance sales success. Learn more about Chatterboss and schedule your free 30-minute consultation call HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 16, 2024 • 53min

Customer-Centric Recruiting Strategies: How To Recruit, Onboard, Train, And Retain Sales Reps With Stephen Rhyne [Episode 139]

Transforming recruitment means treating candidates like cherished customers – it's not just about hiring; it's about delivering an exceptional journey. In this episode, Doug C. Brown interviews Stephen Rhyne, a recruitment expert from ConveYour, shedding light on a revolutionary concept: treating recruits as valued customers. They cover everything, from recruiting to onboarding to retaining top talent. Tune in now and start revolutionizing your recruitment strategy! In this episode, you will learn: The importance of aligning recruitment processes with the target buyer in your company, drawing parallels between customer experiences and the candidate journey. The impact of standardized processes in recruiting, emphasizing data-driven decision-making over gut instincts. Strategies for treating potential recruits like valued customers, revolutionizing the way organizations attract, onboard, and retain top talent.  Learn more about Chatterboss and schedule your free 30-minute consultation call HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 9, 2024 • 34min

Negotiation Versus Sales: Understanding The Secret To Win Deals With Mark Raffan [Episode 138]

Unlock the secrets to winning deals by understanding the differences between negotiations and sales! Join us in this episode as Mark Raffan, an award-winning negotiation trainer, expert, and entrepreneur, unveils the key strategies entrepreneurs need to succeed in negotiations and sales. Mark emphasizes the significance of goal-based negotiation over mere tactics or scripts. Don't miss out on this insightful conversation that delves into the nuances of negotiation and sales. Tune in now to gain valuable insights and elevate your deal-making skills. In this episode, you will learn:·        The crucial distinctions between negotiation and sales ·        The importance of setting clear aspiration goals ·        Practical tips on integrating negotiation and sales techniques into your selling approach  Learn more about Chatterboss and schedule your free 30-minute consultation call HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices

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