CEO Sales Strategies

Top companies have a religious attention to finding the friction in their company or the inefficiencies in the process. Analyzing and optimizing your revenue can help identify what you could improve to bring long-term profit to your business. In this episode, Scott Stouffer, the Founder of scaleMatters, explains how to analyze and optimize your revenue to generate profit. Scott advises that you should not work on everything altogether but instead focus on one thing and see its effect on your business before moving to the next thing. Scott also draws on their experimentation culture and recognizes its value in building revenue profits in the company. Tune in to this episode and learn how to get to the top 1%. In this episode, you will learn:> How to analyze and optimize your revenue to generate profit?> How to become one of the top-performing companies?> The benefit of modeling.> Four parts of Conscious Iteration

If you want to get more prospective business out of your current client base, bombarding them with automated marketing messages may not capture their attention. What you should be focusing on is bringing back humanity to your customer service and make them feel valued and cared for. Doug C. Brown interviews Alex Levin from Regal about the significance of customizing messages and maintaining a genuine relationship with clients to achieve consistent positive ROI. In this episode, you will learn:How to retain and gain clients simply by setting up a relevant and understanding customer service departmentHow to proactively reach out to your client base as most business transactions now happen onlineThe most effective way to approach prospective clients that will lead to sales

If your sales team is full of ineffective and hard-to-manage people, you will never reach the revenue goals you are trying to hit. To secure a steady growth of revenue, you must recruit elite performers to your team equipped with the best skills and abilities. Joining Doug C. Brown is Dan Fantasia of Treeline Inc., a company who gives a helping hand in finding the right people who will bring success to your team. In this episode, you will learn:· How to use founder-led sales as a growth strategy · How to recruit the top one-percenters as a growth strategy· The happy times and pitfalls that come along with finding, hiring, and maintaining elite performer

Orrin Klopper, CEO of Netsurit, discusses the Blue Ocean vs. Red Ocean strategy and how he came up with a blue ocean offering to differentiate their company. He also talks about the value of past experiences in business success and the power and benefits of a blue ocean strategy in a red ocean market. The speakers explore the importance of resolving trauma, embracing reinvention, and pursuing innovative strategies in business.

Outbound cold email campaigns can be a powerful tool in fostering those conversations. But it's the personalization and authenticity behind them that make all the difference in driving sales success. In this episode, Doug C. Brown interviews Ron Story Jr., the founder of software company PitchDB, the world’s largest podcast search engine with nearly 3 million hosts. Ron delves into outbound cold email campaigns and how it is useful in sales. He discusses how to effectively utilize this approach in the digital era where it's challenging to cut through the clutter and reach potential customers. He also discusses the importance of personalization, crafting attention-grabbing messages, and building authentic connections that can lead to new conversations and sales opportunities. Tune in now and learn how to boost your sales game! In this episode, you will learn:●     What Cold Email Campaigns are●     How to speak your target audience’s language●     How outbound cold emails can help your sales Connect with Ron Story Jr.!: Website | LinkedIn | Facebook | Twitter

For thousands of years, sellers held more information than buyers. But with the dawn of the internet, the world of sales has started to rapidly change, particularly the B2B market. In this episode, Doug C. Brown sits down with Daniel Pink, author of To Sell Is Human, to discuss how businesses must develop new sales techniques and adapt in a world where information is easily accessible at all times. In this episode, you will learn:· How B2B sales became a new form of management consulting· Why becoming a curator of information is key to B2B success· How to do the five why’s technique

High-leverage activities are the catalysts that propel you towards your goals. By balancing efficiency and effectiveness, and leveraging the talents of others, you can create a stress-free process that maximizes productivity and achieves outstanding results. In this episode, Doug C. Brown interviews Shawn Shewchuk, the founder of ChangeYourResults.com, who has successfully built his company to $133 million. Shawn shares his insights on how to create high-leverage activities in your day and maximize productivity while maintaining a stress-free process. He talks about the importance of balancing efficiency and effectiveness to achieve the best results. He also discusses how to allocate your time wisely and leverage the talents of others to achieve your goals. Join us in learning how to master the art of high-leverage activities!  In this episode, you will learn: >    How Shawn Shewchuk built his $133 million company >    How to create high-leverage activities and improve your daily routine >    How to get more productivity out of process Shawn is giving away a copy of his first book, the bestseller "Change Your Mind Change Your Results". Grab your copy here! https://www.freebookfromshawn.com/ Connect with Shawn Shewchuk: LinkedIn | Facebook | Twitter

Why do you need media exposure? Why is exposure valuable? Today, Yitzi Weiner, the Chief Editor of Authority Magazine, shares his wisdom on why and how you can get media exposure. The world is fascinated with trustworthy people. Yitzi adds that branding encompasses every single aspect of the company. Branding tells a story of what the company represents, what they stand for, and how trusted are they. Tune in to this insightful episode to learn more from Yitzi Weiner. In this episode, you will learn:> How to get media exposure?> The difference between earned media and paid media.> Why is exposure valuable?

There are so many people out there teaching online marketing – agencies or people who profess to know what they’re doing. They teach complex processes that quite frankly are hard to implement because the technology itself is either not there or too complicated to put into play. We want to break it down into its essence. In this episode, Taylor Frame of Focus Funnels shares the step-by-step process for you to be able to implement online marketing with or without technology supporting it. Focus Funnels helps build acquisition funnels to acquire new customers for online brands. To them, everything comes down to one simple principle, “How do I acquire new customers every single week?” That is exactly what they do for their customers. And it’s never complicated. Tune in and learn more about it!In this episode, you will learn:> Why marketing “gurus” make online marketing more complicated than it needs to be.> What makes customers resonate with a brand and want to come back and buy again.> A simple step-by-step process that will help you gain more customers with or without supporting technology.

It is critical to acquire performers, especially in sales. In business, a performer will help you generate sales and grow. In this episode, Steve Heroux, the CEO and Founder of The Sales Collective, dives into how to find, attract, and hire elite performers to grow your business. He also talks about the Sales DNA and explains how it determines if a person is a good fit for the position you need to fill. Tune in to this episode and learn how to acquire elite performers for your business! In this episode, you will learn:> How to find, attract, and hire elite performers.> What is the Sales DNA?> The major pieces of the Sales DNA