Sometimes, change isn't bad; it is the door that opens your path to more possibilities, and when you adapt to it, that can be your edge over others. Business owners need to adapt to this change because it could improve their sales effectiveness and efficiency with the advent of technology and development. In this episode, Usman Sheikh, the founder and CEO of xiQ, explains how to use data intelligence, personalization, and AI to increase your sales efficiency and effectiveness. He also provides insights on how to help and guide your sales team to do the same. It is essential to embrace what goes on the AI side so you won't be left behind in the changing space. Usman's insights are invaluable for today's conversation. You don't want to miss today's topic, so be sure to check it out.

In this episode, you will learn:

> How to increase your effectiveness and efficiency in selling

> How your sales team can do the same.

> Why you should embrace what’s going on on the AI side