Selling To CEOs And Identifying The Real Buyer With Aziz Musa [Episode 140]

In the high-stakes game of sales, understanding the real definition of pitching to CEOs and pinpointing the real decision-makers in the room can make or break a deal. In this episode, we have Aziz Musa discuss the art of selling to CEOs and recognizing the pivotal influencers. As an experienced CEO and digital marketing expert, Aziz has a lot to say about facing the complexities of sales conversations. Drawing from real-life experiences, he sheds light on the nuances of identifying authentic buyers amidst a sea of influencers, deciphering non-verbal cues, and crafting pitches that resonate on a personal and business level. 

In this episode, you will learn:

• Techniques for identifying the genuine decision-makers and influencers in a sales setting.
• Strategies for making compelling pitches that resonate with CEOs and the entire audience.
• The importance of addressing concerns and issues raised during discussions to enhance sales success.

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