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CEO Sales Strategies

Latest episodes

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Feb 7, 2023 • 40min

How To Leverage Content With Pat Helmers [Episode 84]

We are currently living in the digital age of content. It’s only natural and necessary for businesses to turn to content creation and marketing to make a name for themselves and stand out in the industry. Here to tell you how to leverage content is Pat Helmers. Pat is the founder of Habanero Media, a podcast agency that helps B2B businesses grow revenue by integrating interview-based business podcasts into a selling process that targets qualified C-Suite executives. He is also currently the podcast host of Sales Babble and Cannabis Advocate. With his wealth of experience and knowledge in the media and marketing industry, he joins Doug C. Brown to impart some of that to help you get yourself in the public square using content. Doug and Pat break it down into a step-by-step process to show just how simple it can be. Tune in for more tips and practical insights to grow your business. In this episode, you will learn:> How to use and leverage content in marketing> How to stand out from the crowd and become a commodity to buyers> The importance of building relationships
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Jan 31, 2023 • 30min

Hitting Sales Quotas: From Underperforming To High-Performing With Donald Kelly [Episode 83]

Did you know that 57% of individual sellers are not hitting their quota on a regular basis? How can that be increased, especially in the market today? The sales industry has been allowing underperformance to be the norm. Maybe it's time to shift that and actually give salespeople a drive to sell. Join Doug C. Brown as he talks to the Founder of The Sales Evangelist, Donald Kelly, about what salespeople need to do so that they can hit their sales quotas. In this episode, you will learn:- Why 57% of individuals who are selling today are not hitting quota?- How to go from an underperforming salesperson to a high-performing salesperson.- When to start accelerating your sales.
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Jan 24, 2023 • 41min

Lighten Your Days: Managing Your Stress To Manage Your Business With Professor Pete Alexander [Episode 82]

We go into our business knowing that it is bound to be stressful. But just because it is a part of the business experience doesn’t mean we have to fall deep into it and not do something. Today’s guest is all about managing your stress. That way, you can manage your business better. In this episode, Doug C. Brown interviews Professor Pete Alexander. He is the Co-Owner of Office Plants by Everything Grows and is a Stress Management Specialist, inspiring audiences to better protect their health and handle challenging situations with grace and success. Join him as he lists down the ways you can release the stress, so you’ll lighten your days and have a clearer mind taking your business to success. In this episode, you will learn:·     What is the difference between good stress and bad stress?·     How does stress affect your business?·     How can leaders help eliminate the stress among their team and improve efficiency?
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Jan 17, 2023 • 31min

How To Make An Enticing Business Proposal With Reuben Swartz [Episode 81]

When making a business proposal, you are probably focused on filling it with as much important and relevant information as possible. However, an informative one does not automatically translate to sales or partnerships. Reuben Swartz, Founder of Mimiran CRM, joins Doug C. Brown to explain what you may be doing wrong with your proposals and how to improve them to experience ultimate conversion rates.In this episode, you will learn:·        The best time to submit business proposals·        Why you should make business proposals easy to retell·        How to properly set up follow-up meetings with potential clients
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Jan 10, 2023 • 34min

How To Get To The Top 1% Of Earners With Bill Murphy [Episode 80]

It is not easy to be part of the top 1%, especially in a challenging market like a recession or a down economy. But nothing is impossible for people with a relentless drive for success. Bill Murphy of Fairway Independent Mortgage Corporation joins Doug C. Brown to discuss what separates an elite performer from an average one.In this episode, you will learn:• Why powering through is always the best approach during tough times• How to maximize your productivity and get rid of your fears• How to end unhealthy patterns to break through the ceiling glass
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Jan 3, 2023 • 39min

The Key Elements To Making Your Sales Presentations Better With Trevor Lee [Episode 79]

What is a good product or service if you can't sell them? One of the challenges many business owners face is getting their offers in front of people. What keeps them from successfully doing that is their sales pitch presentation. Doug C. Brown sits down with Trevor Lee, the CEO of Trevor Lee Media, where he runs presentation and sales training and coaching programs and fills a gap when growing companies don't have a sales or commercial director. He dives deep into the key elements to make your presentations better, engage your audience, and create more closes. In this episode, you will learn:·     The key points to a sales presentation·     How to get yourself into a peak state before delivering your pitch·     Why authentic imperfection will help you engage with your audience
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Dec 27, 2022 • 42min

Podcasting For Business: How To Make An Exceptional Business Podcast With Susan Finch [Episode 78]

What is the point of having a business podcast? As an entrepreneur, should you be thinking of having one? Susan Finch replies to that question with an emphatic yes. In this conversation with Doug C. Brown, she makes the case for why every company, small and large and everything in between, should consider having a podcast, and why podcasting in general is going to remain relevant in the coming years. She also shares some important things you have to know if you’re thinking of starting a podcast. For all your podcasting needs, you can hit Susan up at Funnel Media Group. Tune in and start your podcasting journey now!In this episode, you will learn:Ø Why every company, solo entrepreneur and everyone in between should think about having a podcast.Ø What you need to know and do if you want to start a podcast or learn about podcasting.Ø Why commitment and consistency are key to having a successful podcast.Ø How to get people to guest on your podcast.Ø Where to go when you need to start a podcast.
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Dec 20, 2022 • 33min

Why Your Deals Go Quiet And What To Do About It With Steven Norman [Episode 77]

Why do your deals go quiet? At first, your customer may seem very interested and then after a while, it goes quiet. When your deals go dark, that costs your business a lot of money and productivity. So you have to know why your deals are dying. Do you have the right sales systems and processes in place? Are you just giving things for free to your customer without getting anything in return? Are you leading everyone in your team toward change if something doesn't work? If you answered yes to any of these, you need to listen to this episode. Join Doug C. Brown as he talks to the founder of Growth Acumen and author of Future Proof Sales Strategy, Steven Norman. In this episode, you will learn:- Why your deals are going silent and how to prevent that.- How you can align everyone, as a leader, to be open to change.- Why you shouldn't just give, give, and give to your customer.
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Dec 13, 2022 • 32min

Dawn Shuler On Toxic And Non-Performing Employees: Their Impact And How To Handle Them [Episode 76]

An encounter with toxic and non-performing employees is bound to happen in a growing business. And these employees impact your organization more than you think. Joining Doug C. Brown is an expert in people and creating culture and knows a thing or two about handling such employees. Dawn Shuler is the CEO and Founder of The Shuler Group, LLC. She has been working with business and communication all her life, and today, she offers candid advice for leaders who need to get a handle on their “bad” employees. Dawn shares real examples of how a few bad apples can have a grave impact on your organization. In this episode, the two discuss how to approach nonconforming disengaged employees and build high-performing, happy teams. They also share ideas on what leaders need to do to achieve higher productivity and a better environment for their employees. Listen in to learn more about Dawn’s human-centered approach and get to know the tools she has that can make this process easier. Stay tuned! In this episode, you will learn:> What makes a good team> Where to start building the culture for your organization> How Dawn and The Schuler Group helps organizations build culture and move in the right direction
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Dec 6, 2022 • 38min

Generational Selling: The Different Ages Of Selling With Shawn Casemore [Episode 75]

We are in a different demographic, with different ages of people selling or buying. How do people work with us when there is that age gap between sellers and buyers? What is generatonal selling? In this episode, Shaw Casemore discusses how he runs sales teams and how he accelerates through a multi-generation process. Being driven by a passion for helping business owners and understanding your demography is the key to communicating in selling. Tune in to this episode and hear more of Shawn’s insight to connect with his wide array of information in the market to scale your business.In this episode, you will learn:·        The influence of demography in sales.·        What should we pay attention to when selling to the younger generation?·        Tips on what you should do with your emails’ personalization

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