How To Leverage Content With Pat Helmers [Episode 84]

We are currently living in the digital age of content. It’s only natural and necessary for businesses to turn to content creation and marketing to make a name for themselves and stand out in the industry. Here to tell you how to leverage content is Pat Helmers. Pat is the founder of Habanero Media, a podcast agency that helps B2B businesses grow revenue by integrating interview-based business podcasts into a selling process that targets qualified C-Suite executives. He is also currently the podcast host of Sales Babble and Cannabis Advocate. With his wealth of experience and knowledge in the media and marketing industry, he joins Doug C. Brown to impart some of that to help you get yourself in the public square using content. Doug and Pat break it down into a step-by-step process to show just how simple it can be. Tune in for more tips and practical insights to grow your business.

In this episode, you will learn:

> How to use and leverage content in marketing

> How to stand out from the crowd and become a commodity to buyers

> The importance of building relationships