CEO Sales Strategies

Doug C. Brown
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May 20, 2025 • 50min

Sell Before You Build: How Pre-Launch Sales Validate Products Fast [Episode 187]

Most product failures happen before launch—because no one tested the idea with buyers.On this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with David Hirschfeld—software strategist and founder of Tekyz—about why so many founders waste time building features no one will pay for.David shares how to flip your approach: use sales conversations to validate demand before development, test product-market fit with simple prototypes, and generate real revenue before writing a single line of code.This episode is essential listening for SaaS founders, consultants, and B2B leaders planning their next offer or launch.In this episode, you’ll learn:✅ Why selling before building reduces product risk✅ How to identify root-level problems that drive buying decisions✅ What paid feedback reveals that free trials miss✅ How emotional clarity creates trust in high-value sales✅ What early adopters need in order to say yes before launch🎧 Prefer audio? Listen on our website: https://ceosalesstrategies.com/pre-launch-sales-product-validation📈 More growth tools: https://ceosalesstrategies.com📩 Questions or partnerships? Email: youmatter@ceosalesstrategies.com
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May 13, 2025 • 52min

How to Systemize Business & Deliver Wow Customer Service Without the Hard Sell [Episode 186]

Former Disney executive Vance Morris shares how to build systems that remove chaos, create time freedom, and drive sales — without relying on hard selling.You’ll learn: • Why most follow-ups fail before they’re sent • How to raise prices through customer experience • What invisible selling really looks like in service businesses • How Vance runs 3 companies in 90 minutes a week • Why your space and process close the deal before you doAbout Vance Morris:Vance is a former Walt Disney World Resort executive who now helps service businesses systemize their operations, improve customer experience, and increase profits — all without losing time freedom. He is the longest-reigning GKIC/NOBS Marketer of the Year (2015–2019), and founder of Deliver Service Now.🎧 Listen to the podcast: https://ceosalesstrategies.com/systemize-business-wow-customer-service🔗 Connect with Doug C. Brown: https://www.linkedin.com/in/dougcbrown123 https://ceosalesstrategies.com🔗 Connect with Vance Morris: https://deliverservicenow.com https://www.linkedin.com/in/deliverservicenow
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May 6, 2025 • 46min

Business Scaling Secrets: From Starting Up to Sustainable Growth [Episode 185]

Most companies don’t stall because of bad strategy. They stall because their founder refuses to evolve.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with growth strategist Tom Doorley—who co-founded Braxton Associates and scaled it into a $500M consulting division acquired by Deloitte.Tom shares exactly what breaks during scale—and how top CEOs evolve their leadership, mindset, and structure to meet each new stage of growth.You’ll learn: • How to hire ahead of revenue—without betting the business • Why holding too much control kills scalability • How to structure leadership that grows with your company • What resilient CEOs do when everything breaks • Why mindset—not market—is often the real limiterThis is a masterclass in scaling with clarity, sustainability, and real leadership.🎧 Prefer audio? Full podcast → https://ceosalesstrategies.com/business-scaling-secrets 📈 Learn more: https://ceosalesstrategies.com 📩 Questions? youmatter@ceosalesstrategies.com
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Apr 29, 2025 • 54min

What No One Tells You About Starting a Business from Scratch [Episode 184]

Most entrepreneurs aren’t prepared for the emotional and mental toll of starting a business.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown is joined by investor and entrepreneur Jose Berlanga, who shares his hard-earned insights from building—and rebuilding—businesses through wins, failures, and burnout.You’ll learn:✅ Why “freedom” is often the last thing you feel at the beginning✅ How to navigate emotional fatigue while scaling✅ What to do when your business begins to own you✅ How Jose recovered after major financial loss—and what kept him going✅ The mindset shifts needed to lead under real pressureIf you're in the build, the rebuild, or the burnout—this conversation will meet you where you are.🎧 Full episode + resources: https://ceosalesstrategies.com/starting-a-business-from-scratch🔔 Subscribe for weekly strategies on high-performance selling, leadership, and resilience.#entrepreneurmindset #StartupBurnout #CEOInsights #LeadershipGrowth #B2BSales #BusinessOwnership #JoseBerlanga #DougCBrown
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Apr 22, 2025 • 58min

Master Leadership Communication by Shifting from Victim Mindset to Ownership [Episode 183]

Most leadership communication fails before the conversation even begins. Learn how to shift from reaction to ownership and lead with clarity, confidence, and emotional intelligence.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with executive coach Adrian Koehler to explore what really causes communication breakdowns in leadership—and how top performers shift their mindset to lead powerful, trust-building conversations.You’ll learn how to reframe “difficult people,” stay grounded during high-stakes conversations, and use clarity as a leadership tool instead of a vulnerability to avoid.In this episode, you’ll learn: ✅ Why most communication fails before it even begins ✅ How the “victim mindset” shows up in high performers ✅ Why labeling someone as “difficult” blocks your leadership ✅ How to use emotional intelligence to lead through tension ✅ Why clarity is uncomfortable—but essential for impact🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/master-leadership-communication-victim-mindset 📈 More leadership tools: https://ceosalesstrategies.com 📩 Questions? youmatter@ceosalesstrategies.com
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Apr 15, 2025 • 49min

From Cold Outreach to Real Conversations: Build Predictable Sales Pipelines [Episode 182]

Most outbound prospecting fails because it treats people like numbers. Learn how to build trust-first conversations that actually convert into sales.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with outbound sales expert AJ Cassata to uncover why most cold outreach fails—and what high-performing sales leaders are doing differently. You'll learn how to structure your outbound systems for real engagement, how to build high-quality prospect lists, and why consistent follow-up wins more deals than first contact messages.In this episode, you’ll learn:✅ Why mass cold outreach damages trust before conversations begin✅ How to build a high-conversion prospect list✅ The conversation-first strategy for cold email and LinkedIn outreach✅ How strategic, respectful follow-up drives real sales growth✅ Common outbound mistakes and how to avoid them🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/mastering-sales-outreach-best-practices🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com
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Apr 8, 2025 • 35min

Stop the Pitch Slap: Build Trust on LinkedIn and Turn Cold Leads into Clients [Episode 181]

Most professionals are ruining their LinkedIn outreach with pitch-first messages. Learn how to build trust, earn referrals, and close more deals—without “pitch slapping.”In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with relationship marketing expert Janice Porter to expose why most LinkedIn outreach fails—and what to do instead. You’ll learn how to build trust, ask for referrals the right way, and use personalized follow-up (including offline tactics) to stay top of mind.In this episode, you’ll learn: ✅ Why “pitch slapping” kills trust and conversations ✅ How to build a LinkedIn profile that attracts real opportunities ✅ The step-by-step framework to create trust-based connections ✅ Why physical follow-up (like real cards) still works in B2B ✅ How to protect trust when asking for and receiving referralsPrefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/stop-the-pitch-slap-linkedin-networking-trustMore growth strategies: https://ceosalesstrategies.comQuestions? youmatter@ceosalesstrategies.com
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Apr 1, 2025 • 51min

How to Get Noticed Online Without Running Your Own Podcast [Episode 180]

Hosting a podcast might be costing you visibility, leads, and growth. Learn why guesting is often the smarter strategy for CEOs and high-level professionals.If your podcast isn’t generating visibility or business opportunities, it might be time to rethink the strategy. This episode will show you a smarter path to authority and trust.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with visibility strategist Jim James to uncover why hosting a podcast may be the wrong move for most CEOs-and what to do instead. They explore how podcast guesting builds trust faster, generates long-term visibility, and turns interviews into real business growth.In this episode, you’ll learn: ✅ Why most CEOs should not host their own podcast ✅ How to build credibility by guesting on trusted platforms ✅ The 3-part framework for turning interviews into long-term assets ✅ Why visibility is built through performance, not production🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/get-noticed-without-podcasting🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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Mar 27, 2025 • 40min

SEO for Businesses: How to Rank Higher on Google and Boost Visibility [Bonus Episode]

If your buyers can’t find you, they won’t buy from you. SEO isn’t dead—it’s misunderstood. Learn how to turn search visibility into a competitive edge.In this bonus episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with SEO strategist Nick Musica to unpack why most companies fail at SEO—and what to do differently. They dive into the costly mistakes businesses make with SEO, how to align strategy with buyer intent, and why visibility is the first step to building trust and winning more deals.In this episode, you’ll learn:✅ Why most SEO efforts fail before they even start✅ The biggest SEO mistakes businesses make—and how to avoid them✅ How to rank for what your buyers are actually searching for✅ How SEO builds trust before the first sales conversation✅ Why visibility is positioning—and how to use it to your advantage🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/seo-for-businesses-rank-higher-google🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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5 snips
Mar 25, 2025 • 34min

AI in Sales: How Business Technology Consulting is Transforming Sales Success [Episode 179]

Christian O’Meara, CEO and founder of Logic 2020, dives into how AI is reshaping the sales landscape. He reveals that AI alone won’t solve flawed sales processes—it's about using it correctly. The discussion highlights common mistakes sales teams make that can cost revenue and explains how AI-driven prospecting can increase engagement with decision-makers. O'Meara emphasizes the importance of mindset and resilience in leveraging technology, urging sales professionals to embrace AI as a powerful tool for growth without losing the human touch.

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