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CEO Sales Strategies

Latest episodes

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Apr 22, 2025 • 58min

Master Leadership Communication by Shifting from Victim Mindset to Ownership [Episode 183]

Most leadership communication fails before the conversation even begins. Learn how to shift from reaction to ownership and lead with clarity, confidence, and emotional intelligence.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with executive coach Adrian Koehler to explore what really causes communication breakdowns in leadership—and how top performers shift their mindset to lead powerful, trust-building conversations.You’ll learn how to reframe “difficult people,” stay grounded during high-stakes conversations, and use clarity as a leadership tool instead of a vulnerability to avoid.In this episode, you’ll learn: ✅ Why most communication fails before it even begins ✅ How the “victim mindset” shows up in high performers ✅ Why labeling someone as “difficult” blocks your leadership ✅ How to use emotional intelligence to lead through tension ✅ Why clarity is uncomfortable—but essential for impact🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/master-leadership-communication-victim-mindset 📈 More leadership tools: https://ceosalesstrategies.com 📩 Questions? youmatter@ceosalesstrategies.com
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Apr 15, 2025 • 49min

From Cold Outreach to Real Conversations: Build Predictable Sales Pipelines [Episode 182]

Most outbound prospecting fails because it treats people like numbers. Learn how to build trust-first conversations that actually convert into sales.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with outbound sales expert AJ Cassata to uncover why most cold outreach fails—and what high-performing sales leaders are doing differently. You'll learn how to structure your outbound systems for real engagement, how to build high-quality prospect lists, and why consistent follow-up wins more deals than first contact messages.In this episode, you’ll learn:✅ Why mass cold outreach damages trust before conversations begin✅ How to build a high-conversion prospect list✅ The conversation-first strategy for cold email and LinkedIn outreach✅ How strategic, respectful follow-up drives real sales growth✅ Common outbound mistakes and how to avoid them🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/mastering-sales-outreach-best-practices🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com
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Apr 8, 2025 • 35min

Stop the Pitch Slap: Build Trust on LinkedIn and Turn Cold Leads into Clients [Episode 181]

Most professionals are ruining their LinkedIn outreach with pitch-first messages. Learn how to build trust, earn referrals, and close more deals—without “pitch slapping.”In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with relationship marketing expert Janice Porter to expose why most LinkedIn outreach fails—and what to do instead. You’ll learn how to build trust, ask for referrals the right way, and use personalized follow-up (including offline tactics) to stay top of mind.In this episode, you’ll learn: ✅ Why “pitch slapping” kills trust and conversations ✅ How to build a LinkedIn profile that attracts real opportunities ✅ The step-by-step framework to create trust-based connections ✅ Why physical follow-up (like real cards) still works in B2B ✅ How to protect trust when asking for and receiving referralsPrefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/stop-the-pitch-slap-linkedin-networking-trustMore growth strategies: https://ceosalesstrategies.comQuestions? youmatter@ceosalesstrategies.com
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Apr 1, 2025 • 51min

How to Get Noticed Online Without Running Your Own Podcast [Episode 180]

Hosting a podcast might be costing you visibility, leads, and growth. Learn why guesting is often the smarter strategy for CEOs and high-level professionals.If your podcast isn’t generating visibility or business opportunities, it might be time to rethink the strategy. This episode will show you a smarter path to authority and trust.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with visibility strategist Jim James to uncover why hosting a podcast may be the wrong move for most CEOs-and what to do instead. They explore how podcast guesting builds trust faster, generates long-term visibility, and turns interviews into real business growth.In this episode, you’ll learn: ✅ Why most CEOs should not host their own podcast ✅ How to build credibility by guesting on trusted platforms ✅ The 3-part framework for turning interviews into long-term assets ✅ Why visibility is built through performance, not production🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/get-noticed-without-podcasting🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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Mar 27, 2025 • 40min

SEO for Businesses: How to Rank Higher on Google and Boost Visibility [Bonus Episode]

If your buyers can’t find you, they won’t buy from you. SEO isn’t dead—it’s misunderstood. Learn how to turn search visibility into a competitive edge.In this bonus episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with SEO strategist Nick Musica to unpack why most companies fail at SEO—and what to do differently. They dive into the costly mistakes businesses make with SEO, how to align strategy with buyer intent, and why visibility is the first step to building trust and winning more deals.In this episode, you’ll learn:✅ Why most SEO efforts fail before they even start✅ The biggest SEO mistakes businesses make—and how to avoid them✅ How to rank for what your buyers are actually searching for✅ How SEO builds trust before the first sales conversation✅ Why visibility is positioning—and how to use it to your advantage🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/seo-for-businesses-rank-higher-google🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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Mar 25, 2025 • 34min

AI in Sales: How Business Technology Consulting is Transforming Sales Success [Episode 179]

AI won’t fix a broken sales process—it will expose it. If you’re not closing more deals with AI, the issue isn’t AI—it’s how you’re using it. Learn how to leverage AI for real sales success.If AI isn’t helping you close more deals, you’re probably using it wrong. Learn how to fix it and start leveraging AI for sales success.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with AI and business technology expert Christian O’Meara to discuss the biggest mistakes sales professionals make with AI—and how to fix them. They break down AI-driven sales strategies, automation, and how to use AI as a tool to scale business growth without losing the human touch.In this episode, you’ll learn:✅ Why AI alone won’t fix a weak sales process—and how to use it effectively✅ The biggest AI mistakes sales teams make that cost them revenue✅ How AI-driven prospecting can get more decision-makers to engage✅ Why AI in sales isn’t the future—it’s already here🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/ai-in-sales-business-technology-consulting🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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Mar 18, 2025 • 41min

LinkedIn Lead Generation: The Right Way to Get High-Quality Business Opportunities [Episode 178]

If LinkedIn isn’t bringing in real business, you’re probably using it wrong. Learn how to fix it and start generating high-value opportunities.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with LinkedIn expert Scott Aaron to break down the biggest mistakes professionals make with LinkedIn—and how to fix them. They discuss how to optimize your profile, improve messaging, and use credibility to attract the right clients.In this episode, you’ll learn:✅ Why most LinkedIn profiles don’t generate business—and how to fix yours✅ The messaging strategy that gets responses from decision-makers✅ How to position yourself as the go-to expert in your industry✅ The role of social proof in converting LinkedIn connections into real business🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/linkedin-lead-generation-strategies 🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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Mar 11, 2025 • 47min

Entrepreneurial Mindset & Overcoming Fear in Business [Episode 177]

Is your mindset the biggest roadblock to scaling your business? Learn how to break free from hidden mental barriers and achieve real growth.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Ken Lundin, President of RevHeat, to discuss why most businesses don’t plateau because of strategy—but because of mindset. They dive into how homeostasis—the brain’s natural resistance to change—holds entrepreneurs back and what it takes to push past fear and scale successfully.In this episode, you’ll learn:✅ Why your brain resists the very changes you need to grow.✅ How fear disguises itself as logic, stopping you from scaling.✅ The small mindset shifts that lead to massive breakthroughs in business.🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/entrepreneurial-mindset-overcoming-fear 🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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Mar 4, 2025 • 47min

Scaling Your Business with Automation: Systems, Leverage & Data [Episode 176]

Is your business running you—or are you running your business? Learn how automation can help you scale smarter.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Ral West, a seasoned entrepreneur who has built and sold multiple businesses using automation, systems, and leverage. Discover how to create scalable processes that give you more time, freedom, and sustainable growth.In this episode, you’ll learn:✅ How to implement automation to scale without burnout.✅ The essential systems every business owner needs for efficiency.✅ How data-driven decisions improve growth and profitability. 🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/entrepreneurial-success-business-automation 🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.
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Feb 25, 2025 • 36min

Branding & Storytelling in Sales: How to Create a Marketing Strategy That Sells [Episode 175]

Your brand isn’t just a logo—it’s the story you tell and how people feel about your business.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Gabriel Flores, host of The Shades of Entrepreneurship Podcast, to break down how branding, messaging, and storytelling impact sales. They dive into why brand identity matters, how storytelling builds trust, and how the right marketing approach can convert leads into loyal customers.In this episode, you’ll learn:✅ How branding influences customer trust and buying decisions✅ Why storytelling is one of the most powerful tools in sales & marketing✅ The biggest branding mistakes entrepreneurs make—and how to fix them🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/scaling-business-million-storytelling-marketing-follow-up 🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.

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