

CEO Sales Strategies
Doug C. Brown
Do you want to dramatically increase your sales revenue and have faster company growth? Do you want your business to run smoother, lessen your stress, and be a happier owner or executive? If you are an entrepreneur who wants to scale your business sales by millions, this show is for you!Welcome to the CEO Sales Strategies Podcast, where America's number one sales revenue expansion expert, Doug C. Brown interviews CEOs with $5M plus companies to uncover and share actionable tips and strategies behind their bulletproof sales strategies.Is your current sales growth frustrating you? Are your sales numbers so imprecise that you cannot make accurate sales forecasts? Do you think your sales teams or salespeople could do better in finding prospective clients and/or selling more with higher profitably? Want to enhance your hiring process to consistently produce top sales performers for your teams? Do you wish you could sell more to clients with larger revenues?If you have experienced any of these problems, you are not alone. Many companies find themselves stuck in a futile struggle to gain more revenue and profit, get frustrated with their salespeople and sales teams, and find themselves mired in stress, burnout and even hopelessness. You may already own or run a multi-million-dollar business, but it takes quite another leap to turn your company into a major industry player worth tens of millions, or even hundreds of millions of dollars.Could there be something you can do about your pitching strategies? How is your sales process looking? Are you hiring the right people in your sales teams? How is your internal talent development? What does your company culture look like? Are your salespeople accountable enough for their numbers and performance? Most importantly, are you in the right mindset to be able to scale your business exponentially? There are but some of the numerous factors in your business that may be holding you back from growing your company beyond its current worth.How badly do you want to finally see a change in your quarters? Will you do whatever it takes to get out of that bind and take your business on a trajectory to become something bigger? Are you sick of waiting at the back of the line to be on par with the A-players in your industry? Are you willing to challenge your beliefs, change your mindset, and take steps to optimize your processes?If you are, then you have come to the right place. There is no better way to learn how to increase your sales than to take it from the people who have gone through the process themselves and succeeded. In this podcast, Doug sits down with owners and CEOs of top-performing companies, who share their failures, struggles, secrets, and processes that are all part of their phenomenal rise beyond the $5 million marks. This is your chance to take these loads of insider information and apply them to your own business!There is no better person to lead you through this learning process than your host, Doug C. Brown. Doug is a business consultant, coach, advisor, author, speaker, and Sales Optimization and Revenue Expansion Expert of Business Success, LLC.He specializes in helping CEOs, executives and business owners recognize their blind spots, discover untapped revenues and profits from within their business, and take positive steps to drive their sales forward. He has been involved in starting over 35 companies and in helping clients ranging from the likes of Tony Robbins, Intuit, Chet Holmes, and CBS Television, to small and medium business owners increase their sales – by up to 862%!There is one thing about the people who have gone past the $5 million dollar mark and keep it growing. They just happen to have learned and used sales strategies that really work! There is no doubt that you have the potential to be next in line – if you have the courage to follow the path they took, one hack at a time. Start your journey here and now!
Episodes
Mentioned books

Sep 30, 2025 • 36min
From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]
How do you lead sales when belief is shaken?Most founders focus on tactics when sales conversations fall flat. But this week’s guest, executive coach and “She Thinks Big” author Andrea Liebross, says the real sales advantage starts before you speak—at the level of belief.In this episode of the CEO Sales Strategies Podcast, Andrea and Doug unpack what it takes to move from overcommitted operator to strategic CEO—and why that shift is essential for scaling high-ticket, high-margin offers.You’ll learn:✅ Why mindset—not mechanics—drives sales performance✅ What causes leaders to shrink in critical conversations✅ How to use a “To-Believe List” to lead with clarity and conviction✅ How to build emotional resilience in outbound salesWhether you're a solo founder or leading a team, this conversation will change the way you sell.🎧 Full show notes and transcript: https://ceosalesstrategies.com/from-operator-to-ceo-mindset-shift-business-growth🧠 Connect with Andrea Liebross: https://www.andrealiebross.com/#SalesLeadership #ExecutiveMindset #ScalingBusiness #CEOThinking #BeliefDrivenSales #EmotionalIntelligence #HighPerformanceTeams #B2BSales #AndreaLiebross

Sep 23, 2025 • 49min
How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]
Most founders want to sell their business someday. But very few actually build something that’s sellable.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Alexis Sikorsky — a founder who exited a software business for over $100M — to break down how to prepare for private equity without giving up control.We cover: ✅ What buyers actually value ✅ How to make your company less dependent on you ✅ When to start preparing (it’s not when you think) ✅ The mindset shift that separates $5M businesses from $50M ones ✅ What it really means to “dress the bride”This is essential listening if you’re building toward freedom, scale, or a potential exit.🎧 Full episode + show notes: https://ceosalesstrategies.com/sell-business-to-private-equity 🔔 Subscribe for new weekly episodes#PrivateEquity #FounderExit #B2BSales #Entrepreneurship #ExitStrategy

Sep 16, 2025 • 37min
How to Increase Sales in Business Using the Law of Averages [Episode 203]
Most businesses don’t fail because of bad offers. They fail because they don’t ask enough people to buy.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with serial entrepreneur Joe Rare to break down why most businesses plateau — and how to scale sales using the law of averages, daily activity, and compounding consistency.You’ll learn why fear and ego quietly block sales growth, how to reframe rejection as part of the math, and why 100 days of consistent outreach won’t just grow your revenue — it will change who you are as a seller and leader.In this episode, you’ll discover: ✅ Why most businesses don’t ask enough people to buy ✅ How fear and ego quietly sabotage sales performance ✅ Why the law of averages guarantees predictable results ✅ How daily activity compounds into confidence + growth ✅ Why identity change is the key to long-term sales success🎧 Prefer audio? Full episode here: https://ceosalesstrategies.com/how-to-increase-sales-using-law-of-averages 📈 More sales strategies: https://ceosalesstrategies.com 📩 Questions? youmatter@ceosalesstrategies.com

Sep 9, 2025 • 34min
How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]
How can you sell high-ticket offers without chasing—or losing control of the conversation?In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with leadership coach and former tech CEO Sue Heilbronner about how to close more premium deals by letting go of the outcome.Sue introduces the concept of passionate ambivalence—the ability to care deeply about helping the buyer, while staying unattached to whether or not they say yes.If you're tired of overexplaining, defending your value, or discounting to win the deal, this conversation will help you lead sales conversations with more clarity, confidence, and trust.In this episode, you’ll learn:✅ How “passionate ambivalence” builds pricing power✅ Why over-caring creates tension—and kills trust✅ How early qualification protects your time and brand✅ What it means to lead a sales conversation without attachment🎧 Listen to the podcast episode → https://ceosalesstrategies.com/how-to-sell-without-selling📌 Don’t forget to subscribe for more weekly conversations with high-performing B2B experts.#salesmindset #HighTicketSales #ConsultativeSelling #FounderSales #EmotionalIntelligence #SalesLeadership #SueHeilbronner #CEO #B2BSales

Sep 2, 2025 • 43min
Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]
Most sales objections don’t come from logic. They come from fear.In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and how leaders can shift conversations without pushing harder.We cover: ✅ The 5 brain-based resistance responses: Fight, Flight, Freeze, Habit, Mimicry ✅ Why objections are emotional before they’re rational ✅ How fear hijacks decisions long before logic has a say ✅ Why “certainty” can be a red flag that the brain has stopped listening ✅ Practical ways to reduce fear and build trust in high-stakes conversationsIf your business depends on high-ticket, 1:1 conversations, this episode will change how you approach objections and guide your buyers.🎧 Listen on all platforms → https://ceosalesstrategies.com/sales-resistance-brain-mindset-shiftAbout Mitch Weisburgh:Mitch Weisburgh has built and scaled multiple companies, helping leaders and sales professionals rethink how they communicate, build trust, and shift resistance into engagement.About the Host:Doug C. Brown is the CEO of CEO Sales Strategies and has helped thousands of businesses scale revenues, working with leaders in 30+ industries worldwide.

Aug 26, 2025 • 52min
How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200]
Most sales teams don’t have a lead problem—they have a system problem. Here’s how AI can help fix it.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with John Long, founder of Thynk.ai, about the real reason most businesses don’t see ROI from sales automation. It’s not the tools—it’s the system behind them.John breaks down how to apply AI in outbound sales, re-engage cold leads, and stop the follow-up failures that stall your pipeline. If you’re scaling a founder-led sales model or leading a team that sells through 1:1 conversations, this episode offers practical strategy—not just theory.You’ll learn:✅ The difference between generative and agentic AI✅ Why automation often reveals more problems than it solves✅ The 10-80-10 model for smart AI integration✅ How AI revives old leads without adding headcount✅ What sales leaders must fix before they scale🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/ai-for-lead-generation-sales-pipeline📈 More strategies: https://ceosalesstrategies.com📩 Questions? youmatter@ceosalesstrategies.com

Aug 19, 2025 • 50min
How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]
If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility.In this episode, host Doug C. Brown speaks with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads.🎙 Topics covered: 00:00 – Intro: Visibility vs. outreach in B2B 03:20 – Why cold outreach struggles without credibility 07:45 – How LinkedIn becomes a daily inbound engine 12:50 – Building a personal brand for trust, not fame 16:10 – Using conferences (even without attending) to book meetings 22:00 – Executive visibility as a team advantage 26:35 – The myth of funnels vs. long-term positioning 31:00 – Scaling inbound for high-ticket B2B offers 37:00 – Bill’s top advice to consultants and leadership teams 41:15 – Final thoughts and episode close#LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership

Aug 12, 2025 • 14min
The Secret to Selling High-Ticket Services to Decision Makers [Episode 198]
Most salespeople lose the deal before they even make the pitch—because they’re talking to the wrong person.In this solo episode of the CEO Sales Strategies Podcast, Doug C. Brown reveals why even skilled professionals struggle to close high-ticket deals—and how to shift your strategy to avoid the most common (and costly) mistakes.You’ll learn how to identify your true decision maker, sell with emotional intelligence, and align your message to what buyers actually value—so you stop pushing and start closing.Whether you're a founder, sales leader, or high-ticket closer, this episode will sharpen how you qualify, listen, and lead.In this episode, you’ll discover: ✅ Why most sales conversations fail before they begin ✅ How to identify and speak to the apex decision maker ✅ The hidden emotional risks that cause buyers to stall ✅ How to shift your pitch from logic to personal ROI ✅ What high-trust selling looks like in high-stakes conversations🎧 Listen to the audio version: https://ceosalesstrategies.com/selling-high-ticket-services-to-decision-makers 📈 Learn more: https://ceosalesstrategies.com 📩 Contact Doug: youmatter@ceosalesstrategies.com

Jul 29, 2025 • 54min
How to Hire Salespeople Who Actually Perform [Episode 197]
Most sales hiring failures aren’t about the rep. They’re about the missing structure.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with David Sliman, CEO of Sales Performance, to explore why sales teams underperform—and how to fix it before your next hire.You’ll learn:✅ Why KPI clarity is non-negotiable before hiring✅ How to build onboarding that drives early wins✅ The 4-part sales execution model that scales✅ Why great coaching requires structure, not pressure✅ How to create a system where top producers thriveIf your business depends on 1:1, high-ticket B2B sales—this episode will change how you build and lead your team.🎧 Listen to the podcast on your favorite platform → https://ceosalesstrategies.com/building-sales-team-kpis📌 Subscribe for weekly insights from top-performing CEOs, strategists, and sales experts.#SalesHiring #SalesLeadership #KPIFramework #SalesExecution #B2BSales #ExecutiveMindset #CEO #SalesCoaching

Jul 22, 2025 • 48min
How to Sell a Business the Right Way (Before It's Too Late) [Episode 196]
What if everything you’ve built… doesn’t translate into a successful sale?In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Kevon Saber—serial entrepreneur, Stanford MBA, and M&A advisor—to unpack the most common mistakes sellers make when exiting their businesses.You’ll learn:✅ The 7 deadly assumptions that cost founders millions✅ Why private equity buyers ignore your past—and focus on your future✅ How to build real leverage before you ever list your company✅ What to ask your advisors—and what they might not be telling you✅ How deal structure can make or break your payoutKevon has sold companies to public firms and private equity, scaled valuations by 100x, and now works with founders to exit with confidence and control.If your business might be sold in the next 1–5 years, don’t miss this one.🎧 Listen to the full episode + access show notes: https://ceosalesstrategies.com/how-to-sell-a-business-right-waySubscribe for weekly insights on B2B sales, leadership, and high-performance growth.#businessexit #ExitStrategy #EnterpriseValue #PrivateEquity #B2BSales #LeadershipDevelopment #MergersAndAcquisitions #FounderWisdom