CEO Sales Strategies

Doug C. Brown
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Sep 30, 2025 • 36min

From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]

How do you lead sales when belief is shaken?Most founders focus on tactics when sales conversations fall flat. But this week’s guest, executive coach and “She Thinks Big” author Andrea Liebross, says the real sales advantage starts before you speak—at the level of belief.In this episode of the CEO Sales Strategies Podcast, Andrea and Doug unpack what it takes to move from overcommitted operator to strategic CEO—and why that shift is essential for scaling high-ticket, high-margin offers.You’ll learn:✅ Why mindset—not mechanics—drives sales performance✅ What causes leaders to shrink in critical conversations✅ How to use a “To-Believe List” to lead with clarity and conviction✅ How to build emotional resilience in outbound salesWhether you're a solo founder or leading a team, this conversation will change the way you sell.🎧 Full show notes and transcript: https://ceosalesstrategies.com/from-operator-to-ceo-mindset-shift-business-growth🧠 Connect with Andrea Liebross: https://www.andrealiebross.com/#SalesLeadership #ExecutiveMindset #ScalingBusiness #CEOThinking #BeliefDrivenSales #EmotionalIntelligence #HighPerformanceTeams #B2BSales #AndreaLiebross
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Sep 23, 2025 • 49min

How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]

Most founders want to sell their business someday. But very few actually build something that’s sellable.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Alexis Sikorsky — a founder who exited a software business for over $100M — to break down how to prepare for private equity without giving up control.We cover: ✅ What buyers actually value ✅ How to make your company less dependent on you ✅ When to start preparing (it’s not when you think) ✅ The mindset shift that separates $5M businesses from $50M ones ✅ What it really means to “dress the bride”This is essential listening if you’re building toward freedom, scale, or a potential exit.🎧 Full episode + show notes: https://ceosalesstrategies.com/sell-business-to-private-equity 🔔 Subscribe for new weekly episodes#PrivateEquity #FounderExit #B2BSales #Entrepreneurship #ExitStrategy
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Sep 16, 2025 • 37min

How to Increase Sales in Business Using the Law of Averages [Episode 203]

Most businesses don’t fail because of bad offers. They fail because they don’t ask enough people to buy.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with serial entrepreneur Joe Rare to break down why most businesses plateau — and how to scale sales using the law of averages, daily activity, and compounding consistency.You’ll learn why fear and ego quietly block sales growth, how to reframe rejection as part of the math, and why 100 days of consistent outreach won’t just grow your revenue — it will change who you are as a seller and leader.In this episode, you’ll discover: ✅ Why most businesses don’t ask enough people to buy ✅ How fear and ego quietly sabotage sales performance ✅ Why the law of averages guarantees predictable results ✅ How daily activity compounds into confidence + growth ✅ Why identity change is the key to long-term sales success🎧 Prefer audio? Full episode here: https://ceosalesstrategies.com/how-to-increase-sales-using-law-of-averages 📈 More sales strategies: https://ceosalesstrategies.com 📩 Questions? youmatter@ceosalesstrategies.com
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Sep 9, 2025 • 34min

How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]

How can you sell high-ticket offers without chasing—or losing control of the conversation?In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with leadership coach and former tech CEO Sue Heilbronner about how to close more premium deals by letting go of the outcome.Sue introduces the concept of passionate ambivalence—the ability to care deeply about helping the buyer, while staying unattached to whether or not they say yes.If you're tired of overexplaining, defending your value, or discounting to win the deal, this conversation will help you lead sales conversations with more clarity, confidence, and trust.In this episode, you’ll learn:✅ How “passionate ambivalence” builds pricing power✅ Why over-caring creates tension—and kills trust✅ How early qualification protects your time and brand✅ What it means to lead a sales conversation without attachment🎧 Listen to the podcast episode → https://ceosalesstrategies.com/how-to-sell-without-selling📌 Don’t forget to subscribe for more weekly conversations with high-performing B2B experts.#salesmindset #HighTicketSales #ConsultativeSelling #FounderSales #EmotionalIntelligence #SalesLeadership #SueHeilbronner #CEO #B2BSales
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Sep 2, 2025 • 43min

Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Most sales objections don’t come from logic. They come from fear.In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and how leaders can shift conversations without pushing harder.We cover: ✅ The 5 brain-based resistance responses: Fight, Flight, Freeze, Habit, Mimicry ✅ Why objections are emotional before they’re rational ✅ How fear hijacks decisions long before logic has a say ✅ Why “certainty” can be a red flag that the brain has stopped listening ✅ Practical ways to reduce fear and build trust in high-stakes conversationsIf your business depends on high-ticket, 1:1 conversations, this episode will change how you approach objections and guide your buyers.🎧 Listen on all platforms → https://ceosalesstrategies.com/sales-resistance-brain-mindset-shiftAbout Mitch Weisburgh:Mitch Weisburgh has built and scaled multiple companies, helping leaders and sales professionals rethink how they communicate, build trust, and shift resistance into engagement.About the Host:Doug C. Brown is the CEO of CEO Sales Strategies and has helped thousands of businesses scale revenues, working with leaders in 30+ industries worldwide.
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Aug 26, 2025 • 52min

How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200]

Most sales teams don’t have a lead problem—they have a system problem. Here’s how AI can help fix it.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with John Long, founder of Thynk.ai, about the real reason most businesses don’t see ROI from sales automation. It’s not the tools—it’s the system behind them.John breaks down how to apply AI in outbound sales, re-engage cold leads, and stop the follow-up failures that stall your pipeline. If you’re scaling a founder-led sales model or leading a team that sells through 1:1 conversations, this episode offers practical strategy—not just theory.You’ll learn:✅ The difference between generative and agentic AI✅ Why automation often reveals more problems than it solves✅ The 10-80-10 model for smart AI integration✅ How AI revives old leads without adding headcount✅ What sales leaders must fix before they scale🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/ai-for-lead-generation-sales-pipeline📈 More strategies: https://ceosalesstrategies.com📩 Questions? youmatter@ceosalesstrategies.com
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Aug 19, 2025 • 50min

How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]

If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility.In this episode, host Doug C. Brown speaks with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads.🎙 Topics covered: 00:00 – Intro: Visibility vs. outreach in B2B 03:20 – Why cold outreach struggles without credibility 07:45 – How LinkedIn becomes a daily inbound engine 12:50 – Building a personal brand for trust, not fame 16:10 – Using conferences (even without attending) to book meetings 22:00 – Executive visibility as a team advantage 26:35 – The myth of funnels vs. long-term positioning 31:00 – Scaling inbound for high-ticket B2B offers 37:00 – Bill’s top advice to consultants and leadership teams 41:15 – Final thoughts and episode close#LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership
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Aug 12, 2025 • 14min

The Secret to Selling High-Ticket Services to Decision Makers [Episode 198]

Most salespeople lose the deal before they even make the pitch—because they’re talking to the wrong person.In this solo episode of the CEO Sales Strategies Podcast, Doug C. Brown reveals why even skilled professionals struggle to close high-ticket deals—and how to shift your strategy to avoid the most common (and costly) mistakes.You’ll learn how to identify your true decision maker, sell with emotional intelligence, and align your message to what buyers actually value—so you stop pushing and start closing.Whether you're a founder, sales leader, or high-ticket closer, this episode will sharpen how you qualify, listen, and lead.In this episode, you’ll discover: ✅ Why most sales conversations fail before they begin ✅ How to identify and speak to the apex decision maker ✅ The hidden emotional risks that cause buyers to stall ✅ How to shift your pitch from logic to personal ROI ✅ What high-trust selling looks like in high-stakes conversations🎧 Listen to the audio version: https://ceosalesstrategies.com/selling-high-ticket-services-to-decision-makers 📈 Learn more: https://ceosalesstrategies.com 📩 Contact Doug: youmatter@ceosalesstrategies.com
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Jul 29, 2025 • 54min

How to Hire Salespeople Who Actually Perform [Episode 197]

Most sales hiring failures aren’t about the rep. They’re about the missing structure.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with David Sliman, CEO of Sales Performance, to explore why sales teams underperform—and how to fix it before your next hire.You’ll learn:✅ Why KPI clarity is non-negotiable before hiring✅ How to build onboarding that drives early wins✅ The 4-part sales execution model that scales✅ Why great coaching requires structure, not pressure✅ How to create a system where top producers thriveIf your business depends on 1:1, high-ticket B2B sales—this episode will change how you build and lead your team.🎧 Listen to the podcast on your favorite platform → https://ceosalesstrategies.com/building-sales-team-kpis📌 Subscribe for weekly insights from top-performing CEOs, strategists, and sales experts.#SalesHiring #SalesLeadership #KPIFramework #SalesExecution #B2BSales #ExecutiveMindset #CEO #SalesCoaching
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Jul 22, 2025 • 48min

How to Sell a Business the Right Way (Before It's Too Late) [Episode 196]

What if everything you’ve built… doesn’t translate into a successful sale?In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Kevon Saber—serial entrepreneur, Stanford MBA, and M&A advisor—to unpack the most common mistakes sellers make when exiting their businesses.You’ll learn:✅ The 7 deadly assumptions that cost founders millions✅ Why private equity buyers ignore your past—and focus on your future✅ How to build real leverage before you ever list your company✅ What to ask your advisors—and what they might not be telling you✅ How deal structure can make or break your payoutKevon has sold companies to public firms and private equity, scaled valuations by 100x, and now works with founders to exit with confidence and control.If your business might be sold in the next 1–5 years, don’t miss this one.🎧 Listen to the full episode + access show notes: https://ceosalesstrategies.com/how-to-sell-a-business-right-waySubscribe for weekly insights on B2B sales, leadership, and high-performance growth.#businessexit #ExitStrategy #EnterpriseValue #PrivateEquity #B2BSales #LeadershipDevelopment #MergersAndAcquisitions #FounderWisdom

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