How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

What happens when your business sells—but your identity disappears?

In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with entrepreneur, exit coach, and bestselling author Justin Goodbread about the hidden emotional risks of selling your company.

Justin has built and sold 8 companies. And he’s seen the same pattern over and over:

High-performing founders hit their number—and end up feeling lost. Why? Because they never designed their life after the exit.

🎯 What you’ll learn:

✅ Why 96% of business owners regret selling

✅ How to avoid the identity crisis most entrepreneurs face

✅ Why money doesn’t guarantee fulfillment

✅ The “5 Fs” framework that ensures you don’t just build value—you build a life

This episode is for founders, partners, and high-level leaders who want more than just a successful exit. They want clarity, purpose, and a plan for what comes next.

🔗 Full episode notes + resources: https://ceosalesstrategies.com/selling-a-business-without-losing-yourself

📩 Contact Doug: youmatter@ceosalesstrategies.com

🌐 Connect with Justin Goodbread: justingoodbread.com