How to Align Culture with Personal Growth to Keep Top Talent [Episode 195]

How to Align Company Culture with Employee Engagement for Lasting

In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown sits down with blue-collar entrepreneur and bestselling author Ken Rusk to explore a surprising retention strategy:

🔹 What if your company helped employees reach their personal goals?

Ken built a $500M construction business by doing just that—through “timed pathways” and vision boards that turned company roles into life-building platforms.

You’ll learn:

✅ What “timed pathways” are and why they work

✅ How personal goal alignment drives motivation and retention

✅ Why culture-building isn’t about perks—but purpose

✅ How to help your team feel like they’re building something that matters

Whether you lead a team of 5 or 500, this conversation will change the way you think about loyalty, growth, and what it takes to build a culture people want to stay in.

🎧 Full show notes + resources:

https://ceosalesstrategies.com/company-culture-employee-engagement-retention

#CompanyCulture #EmployeeEngagement #LeadershipDevelopment #RetentionStrategy #SalesLeadership #HighPerformanceTeams #B2BSales