Sell Before You Build: How Pre-Launch Sales Validate Products Fast [Episode 187]

Most product failures happen before launch—because no one tested the idea with buyers.

On this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with David Hirschfeld—software strategist and founder of Tekyz—about why so many founders waste time building features no one will pay for.

David shares how to flip your approach: use sales conversations to validate demand before development, test product-market fit with simple prototypes, and generate real revenue before writing a single line of code.

This episode is essential listening for SaaS founders, consultants, and B2B leaders planning their next offer or launch.

In this episode, you’ll learn:

✅ Why selling before building reduces product risk

✅ How to identify root-level problems that drive buying decisions

✅ What paid feedback reveals that free trials miss

✅ How emotional clarity creates trust in high-value sales

✅ What early adopters need in order to say yes before launch

🎧 Prefer audio? Listen on our website:

https://ceosalesstrategies.com/pre-launch-sales-product-validation

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📩 Questions or partnerships? Email: youmatter@ceosalesstrategies.com