We Live to Build

Corinna Bellizzi is the Founder, Host and Producer and Care More, Be Better, a podcast about social impact and sustainability. She also pioneered the techniques to take a natural product company from $1M to $100M in sales in just a few short years. 00:00 - Guest Introduction01:43 - Get to know Corinna03:08 - Using anthropology to generate sales04:16 - Using programs and systems for consumers07:26 - Selling the importance of Omega 3's10:47 - Corinna's thought process when marketing13:42 - Treating other employees with respect19:59 - Timeline on planning and executing23:09 - Corinna's mentality27:39 - Difference between how men and women operate29:03 - Challenges Corinna faced in her programs31:16 - How to secure shelf space for your product34:23 - Developing a relationship within your industry35:53 - Getting better shelf placement37:26 - Corinna's goals in a company41:39 - Follow up with Corinna 👀 Check out the company:https://caremorebebetter.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Loretta Markevics is the Founder/Chief Strategist at Sēd Communications, which focuses on helping startups quickly achieve hypergrowth through sharp public relations communications methods. 00:00 - Guest Introduction01:51 - Get to know Loretta06:02 - Good vs Bad PR methods08:51 - Who should take charge of your PR strategies11:42 - When should you develop a PR strategy14:43 - Get a unique name for your company18:25 - Hiring a PR agency vs building PR in-house21:12 - Finding PR firms red flags25:26 - Good and bad tactics to differentiate your brand30:49 - Everyone's watching you33:53 - How much does it cost to hire PR firms38:12 - Things that startups should keep doing40:28 - Follow up with Loretta👀 Check out the company:https://sedcommunications.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Brad Cleveland is an author, speaker, & consultant focused on customer strategy/management. He has worked across 45 states & in 60 countries for clients as diverse as AMEX, Apple, USAA, University of California, & the US/Canadan/Australian governments.  Brad is author of "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results" and "Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience". 00:00 - Guest Introduction01:40 - Get to know Brad02:29 - Good customer service is important10:37 - Writing a book for customer experience11:51 - Pandemic's effect around customer experience12:27 - Integrating customer experience13:54 - Solving problems with customer service18:02 - Encouraging bold ideas in the company21:19 - Allowing your employees to grow24:17 - Evolution of customer service with generations27:49 - Customer Experience28:36 - Follow up with Brad👀 Check out the company:https://bradcleveland.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild #seanweisbrot Hosted on Acast. See acast.com/privacy for more information.

Katerina Sukhenko is the Chief Business Development Officer for Postoplan, an AI-powered web service offering highly efficient social media management and content creation. 00:00 - Guest Introduction01:49 - Get to know Kate06:10 - Reaching different generations08:00 - Gen Z compared to other generations12:09 - Building a personal brand and trust15:38 - Using video formats for customer assistance21:09 - How did the pandemic affect social media22:49 - Follow up with Katerina👀 Check out the company:https://postoplan.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Vladimir Gendelman is the Founder and CEO of Company Folders, which focuses on high quality printing of marketing materials for Fortune 500 companies as well as SMBs. 00:00 - Guest Introduction02:51 - Get to know Vladimir04:05 - Having a sick loved while being a company owner09:05 - Helping other patients with the same problems14:27 - How Vladimir worked during this time16:36 - Joining and having a support network21:34 - Being trained to express your emotions26:10 - Follow up with Vladimir👀 Check out the company:https://companyfolders.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

The secret to massive growth isn't a crazy new idea. The real advice is to Stop Chasing Shiny Objects. Just Nail The Basics. In this interview, Freddie Laker, whose firm does over $2 million a month helping VC and PE-backed companies grow, reveals his core playbook. Learn why flawless execution of the fundamentals—like good CRM, marketing automation, and clear internal processes—is far more valuable than the next "innovative" tactic . This is a masterclass in building a sustainable, profitable business by focusing on what truly works. Check out the company: https://chameleon.coBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The $2M/Month "Turnaround Squad" for VCs03:31 - Our Business Model: Get Fired By Every Client06:19 - My Father, Richard Branson's Business Idol15:10 - From Failed Company to a Business With No Hierarchy21:04 - The Detail That Separates a $10k vs. $30k Hire23:54 - Private Equity is Just House Flipping for Businesses29:53 - How We Get Paid: Tying Fees to The Company's Exit32:53 - The #1 Mistake: Chasing Shiny Objects34:00 - The Playbook: Nail These 3 Basics for Massive Growth📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Many companies promise you'll get paid for your data in the future. Here's The Real Reason You'll Never Get Paid For Your Data. In this interview, data expert and former investor Brad Schneider explains the fundamental flaw in personal data marketplaces: the bias problem. Learn why any system that pays for data attracts a non-representative audience, making the data itself not valuable to marketers. We'll explore why your individual data has very low value and why the dream of a personal data economy may not be feasible. Check out the company: https://nomad-data.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The Search Engine for Commercial Data06:53 - Why Big Tech Hoards Your Data12:55 - How Your Data is Collected & Sold (Anonymously)15:52 - Will You Ever Get Paid For Your Data?16:20 - The #1 Reason Personal Data Markets Fail (The Bias Problem)18:54 - How Bias Skews All Data Analysis24:52 - The Future of Data Privacy & AI33:28 - How We'll Learn to Trust Superintelligent AI39:36 - The Simple Fail-Safe for Preventing an AI Apocalypse📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Are you thinking of outsourcing your MVP to a dev shop? You need to watch this first. Here's Why Using a Dev Shop is a Red Flag for Investors. According to UpStack founder Yossi Mlynsky, "there's no bigger red flag for an investor" than a startup that has outsourced its core product. In this interview, he explains why you lose control, accumulate technical debt, and can make your company un-investable. Learn his #1 rule for hiring ("The Coffee Test") and the "contract-to-hire" model you should use instead. Check out the company: https://upstackhq.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The New Rules of Hiring Remote Talent05:26 - 4 Ways to Find Great People12:35 - The #1 Hiring Rule: The "Coffee Test"15:03 - The 5-Month Cost of a Bad Hire17:26 - Why I Never Work With a Project Manager19:40 - The #1 Red Flag for Investors: Using a Dev Shop22:04 - The "Remote Warrior": How to Spot an A-Player24:19 - The "Contract-to-Hire" Playbook📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Is Your Startup a Painkiller or a Vitamin? According to Alchemist Accelerator, this is the most important question a B2B founder can ask. In this interview, Autify CEO Ryo Chikazawa shares the #1 lesson he learned in his accelerator: B2B customers don't buy "vitamins" (nice-to-haves), they only buy "painkillers" that solve a burning need. Learn the process they used to pivot from a vitamin to a painkiller, which involved talking to 80 customers and creating a spreadsheet of their pain points to find their $2.5M seed round idea. Check out the company: https://autify.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The Accelerator Mindset04:00 - The Grind: Applying to YC 3 Times07:28 - The #1 Lesson: Create a Painkiller, Not a Vitamin08:30 - What is a "Burning Need"?10:56 - The Process: How to Find Your Customer's Pain12:00 - The Pivot: From "Looks Cool" to "I'll Buy It"14:18 - Preparing for Demo Day16:00 - The Power of the Accelerator Network📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

This is How We Bootstrapped a Marketplace to $20M/Year. It's a rare feat, especially for a two-sided marketplace, but it can be done. In this interview, GreenPal CEO Bryan Clayton shares his complete playbook. Learn why he bootstrapped the business, how he solved the "chicken and egg" problem by "faking the chicken," and why he focused on just one neighborhood in one city for years before expanding. This is a masterclass in pragmatic, profitable growth. Check out the company: https://yourgreenpal.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The $20M/Year Lawn Mowing App05:30 - Why You MUST Bootstrap Your Marketplace First07:58 - The Playbook: Start in ONE Neighborhood10:25 - The Only Metric That Matters (Transactions Per Week)12:54 - How to Solve the "Chicken & Egg" Problem15:32 - Don't Expand Until You Have 40% Retention20:40 - The "Get Out of the Building" Philosophy27:50 - How to Hand-Crank Your First Expansion Market35:26 - Your Living Room MUST Become a Classroom📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.