We Live to Build Develop your PR strategy with Loretta Markevics | WLTB Podcast #74
Loretta Markevics is the Founder/Chief Strategist at Sēd Communications, which focuses on helping startups quickly achieve hypergrowth through sharp public relations communications methods.
00:00 - Guest Introduction
01:51 - Get to know Loretta
06:02 - Good vs Bad PR methods
08:51 - Who should take charge of your PR strategies
11:42 - When should you develop a PR strategy
14:43 - Get a unique name for your company
18:25 - Hiring a PR agency vs building PR in-house
21:12 - Finding PR firms red flags
25:26 - Good and bad tactics to differentiate your brand
30:49 - Everyone's watching you
33:53 - How much does it cost to hire PR firms
38:12 - Things that startups should keep doing
40:28 - Follow up with Loretta
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