Is Your Startup a Painkiller or a Vitamin?

Is Your Startup a Painkiller or a Vitamin? According to Alchemist Accelerator, this is the most important question a B2B founder can ask. In this interview, Autify CEO Ryo Chikazawa shares the #1 lesson he learned in his accelerator: B2B customers don't buy "vitamins" (nice-to-haves), they only buy "painkillers" that solve a burning need. Learn the process they used to pivot from a vitamin to a painkiller, which involved talking to 80 customers and creating a spreadsheet of their pain points to find their $2.5M seed round idea. Check out the company: https://autify.com

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🕒 CHAPTERS

00:00 - The Accelerator Mindset

04:00 - The Grind: Applying to YC 3 Times

07:28 - The #1 Lesson: Create a Painkiller, Not a Vitamin

08:30 - What is a "Burning Need"?

10:56 - The Process: How to Find Your Customer's Pain

12:00 - The Pivot: From "Looks Cool" to "I'll Buy It"

14:18 - Preparing for Demo Day

16:00 - The Power of the Accelerator Network

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