How We Bootstrapped a Marketplace to $20M/Year

This is How We Bootstrapped a Marketplace to $20M/Year. It's a rare feat, especially for a two-sided marketplace, but it can be done. In this interview, GreenPal CEO Bryan Clayton shares his complete playbook. Learn why he bootstrapped the business, how he solved the "chicken and egg" problem by "faking the chicken," and why he focused on just one neighborhood in one city for years before expanding. This is a masterclass in pragmatic, profitable growth. Check out the company: https://yourgreenpal.com

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🕒 CHAPTERS

00:00 - The $20M/Year Lawn Mowing App

05:30 - Why You MUST Bootstrap Your Marketplace First

07:58 - The Playbook: Start in ONE Neighborhood

10:25 - The Only Metric That Matters (Transactions Per Week)

12:54 - How to Solve the "Chicken & Egg" Problem

15:32 - Don't Expand Until You Have 40% Retention

20:40 - The "Get Out of the Building" Philosophy

27:50 - How to Hand-Crank Your First Expansion Market

35:26 - Your Living Room MUST Become a Classroom

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