SEO in 2025

Majestic.com

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Jan 27, 2025 • 16min

Spend your time where your audience spends theirs – with Ebere Cecilia Jonathan

As Izabela mentioned, the online world is too vast to be everywhere at once, so Freelance SEO Consultant Ebere Cecilia Jonathan recommends seeking out the places your users like to hang out.Ebere says: “With the way things are going, it’s almost impossible to lay your hand on a specific tip. Aside from the classic advice of allowing your sites to be crawlable and indexable so that your website can be found, every SEO should focus on spending as much time as possible where their targeted audience is spending the most of their time.”Read the full transcript of Ebere's interview at https://majestic.com/seo-in-2025/ebere-cecilia-jonathan
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Jan 24, 2025 • 17min

Think beyond Google – with Izabela Wisniewska

Users are venturing outside the traditional search box, so Izabela Wisniewska from Creatos Media believes it’s essential that SEOs start doing the same.Izabela says: “Think beyond Google and start optimizing for other search engines and other platforms.What other search engines should SEOs be optimizing for?“We should definitely start thinking about Bing when we talk about search engines. Of course, Google is still the master, and they own the majority of search queries, but Bing is slowly climbing back. It’s getting some of Google’s percentages from the search market."Read the full transcript of Izabela's interview at https://majestic.com/seo-in-2025/izabela-wisniewska
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Jan 23, 2025 • 17min

Stop trying to game every minute change to the SERPs – with Alex Moss

While Pam and Mufaddal encourage you to be open to new SERP features, Alex Moss from Yoast cautions against panicking over every little change and losing sight of the woods for the trees.Alex says: “Stop obsessing about – and experimenting too much with – how to game the way that new technology interacts with the SERPs.I’m mostly referring to AIO (AI overviews) and the way that’s starting to take over search results pages.”Read the full transcript of Alex's interview at https://majestic.com/seo-in-2025/alex-moss
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Jan 22, 2025 • 15min

Craft Your Brand Story with Precision and Impact Using SEO & PPC In Synergy - with Serge Nguele

Serge Nguele shares with David Bain why you should craft your brand story with precision and impact using SEO & PPC in synergy.Talking points include:What do you mean by crafting Your Brand Story with Precision and Impact?Why is this important?How do you do this using SEO & PPC In Synergy?What tools do you use?What lessons can SEOs learn from PPC?What questions should SEOs be asking paid search experts?What data should they be sharing?How does this impact the brand story?Read the full transcript of Serge's interview at https://majestic.com/seo-in-2025/additional-insights/serge-nguele
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Jan 21, 2025 • 18min

Start viewing AI overviews as a help and not a hindrance – with Mufaddal Sadriwala

If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend instead of battling with them as a foe.Mufaddal says: “Stop worrying about AI overviews.Obviously, it’s the most discussed topic but, from my point of view, AIO is not a threat to SEOs or organic traffic. In fact, it is going to help us maintain the traffic that we’re getting.It’s not a threat. It’s something that is going to aid us.”Read the full transcript of Mufaddal's interview at https://majestic.com/seo-in-2025/mufaddal-sadriwala
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Jan 20, 2025 • 16min

Focus on AI overviews – with Pam Aungst Cronin

In many ways, the shifting SERP can feel like uncharted territory. Thankfully, Pam Aungst Cronin from Pam Ann Marketing is drawing up the maps for AI overviews as the new frontier.Pam says: “Focus on optimizing for AI overviews in Google, Bing, and even OpenAI’s forthcoming search engine – as well as the 10 blue links.You can sort of think of them as one and the same because initial studies show that getting into Google’s AI overviews often means you’re ranking in the traditional 10 blue links as well.”Are all the websites referenced in the AI overviews going to come from the first page?“Hopefully we’re going to see that diversify a bit. This could be an opportunity for SEOs to get more exposure for smaller businesses, if you optimize specifically for the long tail queries and answers that show up in AI overviews."Read the full transcript of Pam's interview at https://majestic.com/seo-in-2025/pam-aungst-cronin
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Jan 17, 2025 • 16min

Use AI to learn about who your users are – with Eli Schwartz

Like Folashade, Eli Schwartz, author of Product-Led SEO, believes that AI tools can help you gain a deeper understanding of the people behind the search queries.Eli says: “Everyone’s been talking about using AI for SEO, and they’re focusing on the wrong aspect of it.AI shouldn’t be used to create content; it should be used to understand your users and figure out who they are. You can then use AI to create some of that content, but the magic of AI is understanding the things that you wouldn’t already know about your users.”Is there a particular AI that you’re using?“I was using ChatGPT, then I moved over to Gemini. I tried Perplexity but it always introduces itself by repeating the prompt, and I find it really annoying."Read the full transcript of Eli's interview at https://majestic.com/seo-in-2025/eli-schwartz
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Jan 16, 2025 • 16min

Uncover crucial insights by analysing your support queries – with Folashade Uba

Folashade Uba from Maersk has uncovered another often-overlooked but abundant source of user insight, direct from the horse’s mouth: support queries. Folashade says: “Analysing support queries is crucial for identifying customers’ pain points, uncovering their search intent, and discovering patterns and emerging trends in 2025.You can also use topic modelling to enhance your SEO strategies.”What are the best support queries to analyse?“There are a lot of different ones, obviously. You can get them from contact forms, calls, emails, etc. It all depends on the platform that you use to gather these support queries."Read the full transcript of Folashade's interview at https://majestic.com/seo-in-2025/folashade-uba
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Jan 15, 2025 • 17min

Demand doesn't start on Google - with Travis Tallent

Travis Tallent shares with David Bain that knowing where your audience's demand starts makes your SEO demand capture 10X stronger.Talking points include:When you say 10x stronger, what do you mean by that?How do you know where your audience's demand starts?What tools do you use to determine this?How do you know how to meet that demand?How do you know that this demand will convert to web traffic?How do you measure success?In general, what are some most effective demand generators for different types of businesses at the moment?Read the full transcript of Travis's interview at https://majestic.com/seo-in-2025/additional-insights/travis-tallent
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Jan 14, 2025 • 15min

Mine sales conversations to find topics with low competition & high intent – with Michael MacMillan

Given the importance of understanding your users, you’re probably wondering where you can learn what they want. Michael MacMillan from MacMillan Search believes sales conversations are the place to look.Michael says: “Avoid ultra-competitive topics with limited intent by mining sales conversations for bottom-of-funnel content.”What are examples of ultra-competitive topics?“Project management is a big one. Right now, monday.com ranks for ‘project management’, but there’s mixed intent around that query. There are people looking to become project managers and people trying to understand what project management is, and they’ve got a strong position there."Read the full transcript of Crystal's interview at https://majestic.com/seo-in-2025/michael-macmillan

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