Tom Winter discusses with David Bain the importance of understanding your topical authority with AI to dominate your niche.
Talking points include:
What is topical authority?
Tell me about the Sitefocus score in latest Google score
Why is authority so important in the eyes of Google?
How do you determine what Google think your topical authority should be?
What to do if Google gets it wrong
How to change your topical authority
Read the full transcript of Tom's interview at https://majestic.com/seo-in-2025/additional-insights/tom-winter
SEO in 2026