SEO in 2025

Jon Mest shares that there are proven ways to smartly rank better in the AI models.Talking points include:What does ranking better in AI models actually mean in practice?What measurable impact does this have?How do you measure leads from AI models?Is ChatGPT the best source of leads?How do you SEO for AI models?How is the space continuing to evolve?Read the full transcript of Jon's interview at: https://majestic.com/seo-in-2025/additional-insights/jon-mest

Petra Kis-Herczegh shares how you can learn anything through identifying your transferable skills.Talking points include:Why should you just keep on learning, no matter what you’re learning?How do you know what you are learning will be useful in the future?How do you know what to focus on?What skills tend to be transferable?How do you identify transferable skills?How do you stay motivated to keep on learning?How does mindset come into this?How do we continually adapt our approach to learning over time?How does this help us find another job?What if we’re recruiting? Should we be looking for continuous learning as an important skillset in someone that we’re interviewing?Read the full transcript of Petra's interview at: https://majestic.com/seo-in-2025/petra-kis-herczegh

Adelina Bordea shares that small changes can make a big impact.Talking points include:What are the small changes you are talking about?How do you know which small changes will have the biggest impact?How do you know what changes to make?How do you measure the impact these changes have?How do you work with other internal teams to get these changes done?What if it's likely to take a long time to get some basic changes done?You say it is important to have a roadmap - what do you mean by this and what does a roadmap look like?Read the full transcript of Adelina's interview at: https://majestic.com/seo-in-2025/adelina-bordea

Giulia Panozzo shares about the importance of investing in expanding your skillset.Talking points include:What is changing in SEO?What additional skills need to be learned?What soft skills need to be learned?What adjacent topics need to be learned?Where are some of the best places to learn?How often should you learn?How should you share what you learn in your own organisation?How can you be sure that you are using your time effectively and learning the right things?Read the full transcript of Giulia's interview at: https://majestic.com/seo-in-2025/giulia-panozzo

Emina Demiri-Watson shares that SEO is much more than it has ever been.Discussion points include:What are the key new trends of SEO to stay on top of?- Search has developed (strong performance of UGC platforms such as Reddit, AIO roll-out, development of Perspectives, recent core updates and emphasis on brand in search, TikTok as a search engine…). - User journey is not linear - finally it's dawning on companies!- Attribution is not really possible - particularly in the age of privacy! - One touch point is certainly not enough (no longer true even in ecommerce)How does an SEO stay on top of things without stretching themselves too thinly?Read the full transcript of Emina's interview at: https://majestic.com/seo-in-2025/emina-demiri-watson

Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels.Discussion points include:What is search everywhere optimization?Witch platforms are key?How to select the platforms that are key for your business How to use AI to optimize strategyRead the full transcript of Tevfik's interview at: https://majestic.com/seo-in-2025/additional-insights/tevfik-mert-azizoglu

Sukhjinder Singh shares the importance of working smarter to stay relevant.Talking points include:How do you stay relevant?How do you cope with what seems to be an ever-increasing rate of change?How do you deal with overwhelm?How do you work smarter and stay ahead?How do you stay on top of the latest technologies?How do you incorporate AI into your workflow?How will you continue to do this over the next couple of years?Read the full transcript of Sukhjinder's interview at: https://majestic.com/seo-in-2025/sukhjinder-singh

Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO!Talking points include:How does Quality Score helps to make better SEO?How should paid ads and SEO teams work more closely together?How does data from Google Ads campaigns improves content plan?What data is available?How can an SEO access all the data?What’s an example of how this has changed a content strategy?How often should this be done?What reports in GA4 will influence SEO campaign most?What is the easiest way to analyze this information? Use third party platforms?Read the full transcript of Krzysztof's interview at: https://majestic.com/seo-in-2025/krzysztof-marzec

Debbie Chew shares the importance of tapping into your first-party data.Talking points include:What are the most common forms of first party data?What tends to be the most useful first party data for SEO?How should SEOs work with other teams to find better first party data?How do we better understand our audience with first party data?How do we analyse first party data?What do you do if you don’t have much first party data to work with?How do you create new first party data?What kinds of questions should you be asking in surveys to create really useful new first party data?What are some creative ways to use first party data?What are some examples of using first party data in content?Should you share first party data with AI?Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew

Marco Giordano shares that SEOs need to get more familiar with analytics.Talking points include:What analytics knowledge do SEOs need to know about?Do you primarily use GA4?How much analytics knowledge is enough?How should SEOs be using analytics packages on an ongoing basis?How should analytics inform SEO strategy?Should SEOs be learning coding?Does this apply to non-technical SEOs?Read the full transcript of Marco's interview at: https://majestic.com/seo-in-2025/marco-giordano