SEO in 2025
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Episodes
Mentioned books
Feb 10, 2025 • 15min
Why SEOs must speak the language of business - with Navin Israni
In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.Discussion points include:Why SEOs must speak the language of business?What does speaking the language of business actually mean?What does this mean for conversations with clients, tasks and reporting?What kinds of activities are a good use of an SEO’s time in 2025?What kind of reports do clients want?Should SEOs give up on impressions. clicks, and rankings in 2025?How else is the SEO role evolving?What are the key skills that all SEOs need to embrace in 2025?Is this skillset different for SMEs versus larger organisations?
Feb 7, 2025 • 19min
How to transform from an employee to a successful SEO consultant - with Dre de Vera
Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain.Discussion points include:What is personal branding SEO?How do you build Your Personal Brand with Video?How do you measure the value of this?Why is building your Connections and Networking important?What is an example of effective networking?How do you attract clients from your network?Are there other ways of measuring the value of building a network?Should every SEO network?Would you like to talk about any Success Stories in relation to this?What have you learned along the way?If you were talking to Dre from 5 years ago, would you tell him to do anything differently?
Feb 6, 2025 • 19min
Social media giants like TikTok are blurring the lines - with Isa Lavahun
In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.Talking points include:What does this mean for SEO strategy?How does social search intent impact SEO?How differently do users search on social media?How do you determine the type of content that you should be creating?Can you create the same content for your website and social media?What does this mean for user journeys?How do you measure the value of convoluted user journeys?
Feb 5, 2025 • 17min
How to communicate about your technical SEO audit developers - with Rosemary Osuoha
Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain.Talking points include:What are the key aspects of a technical SEO audit to communicate with developers?How should this communication occur?Over what timeframe should this communication occur?How has what is necessary to communicate changed over time?What are the aspects of a technical SEO audit that aren’t necessary to communicate with developers? Read the full transcript of Rosemary's interview at https://majestic.com/seo-in-2025/additional-insights/rosemary-osuoha
Feb 4, 2025 • 16min
Social search is more important than ever - with Mathilde Høj
In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain.Talking points include:Why are users fleeing Google and turning to TikTok?What are the types of searches on TikTok?How do you Incorporate TikTok into your search strategy?How do you catch all user touchpoints?What do you optimise for in TikTok?How do you combine this strategy with YouTube and your website?How will AIO impact social search?
Feb 3, 2025 • 18min
Focus on non-login forums to secure placements - with Navah Hopkins
Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain.Discussion points include:What are the benefits to seeking placements on non-login forums?What placement / content type are you referring to?Does the size of the forum matter?How do you select the forum that is optimal for your business?When you talk about getting data for paid and organic creative, what data are you referring to?Why does this bypass the need to rank organically?How do you identify if a forum has the right audience?What kind of feedback are you looking for on forums?Are there any other benefits to doing this?Should you still try to rank your organic content on Google too?
Jan 31, 2025 • 16min
Democratise your content strategy to leverage the emerging search universe – with Ashley Liddell
To help you understand where to focus your attention with so many different platforms at the table, Ashley Liddell from Deviation encourages you to trust the democratic process.Ashley says: “Audiences are diversifying the platforms that they’re leveraging for search and the search landscape is democratising.As that happens, SEOs need to be democratising their content strategies to go across these platforms and leverage this search universe that’s emerging.”
Jan 30, 2025 • 17min
Escape the SEO silo and explore other platforms – with Tory Gray
Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating away at Google’s market share.Tory says: “Get out of the SEO silo and spend more time on platforms like TikTok, YouTube, Reddit, and Pinterest.Understand how users are behaving there and use that data to inform your search strategy in terms of your content. What are users really loving and engaging with? Speak to that in your content and in your campaigns.
Jan 29, 2025 • 17min
Optimise your brand and your website as entities - with Irina Papuc
In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain.Discussion points include:What are entities?Why are entities a key aspect of SEO in 2025?What are some specific steps that an SEO can take to do a better job of incorporating entity SEO into their 2025 strategy?How do entities integrate with the bigger SEO picture or the bigger marketing picture?How do you measure entity SEO success?
Jan 28, 2025 • 17min
Look beyond the on-page to keep up with the evolution of search marketing – with Katherine Nwanorue
There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page.Katherine says: “Look beyond on-page optimizations and traditional KPIs.”Why is this important?“Lately, the search engine results page has been crazy, which is likely in an attempt to tackle AI-generated content.Google has made so many changes to the SERP in the past year. We are seeing a boost in user-generated and crowdsourced content, and many SEOs have complained about Reddit pages outranking blog pages and TikTok and YouTube videos appearing for certain keywords.
