SEO in 2025
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Episodes
Mentioned books
Feb 24, 2025 • 16min
Embrace Search Experience Optimisation with Search Marketing & Web Accessibility - Damien Robert
Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David BainTalking points:Why is Search Marketing and Web Accessibility linked?How would you define web inclusivity - and is this different from web accessibility?How do you create an experience that’s welcome to everyone?How do you ensure that your site is universally engaging?How is paid search’s role changing?What are some key aspects of web accessibility that big brands often get wrong?How do you measure the impacts of good web accessibility?How do you measure the financial value of proving better web accessibility?
Feb 21, 2025 • 18min
How should SEO work in a world where AI has a bigger role? With Pedro Dias
Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.Discussion points include:When you talk about AI having a bigger role, what do you mean exactly?How do we work in this kind of world?What does this mean for the content that we publish?How do we design and structure websites in order to retain value and protect unique valuable knowledge?Are there any downsides to this?Should we not just let our content be consumed by AI? Is that not inevitable? Will we not at least have a bit more brand exposure by doing that?
Feb 20, 2025 • 18min
In 2025, "SEO PR" is essential - with Alan Silvestri
Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.Discussion points include:- Introduction to "SEO PR" and its importance.- Guidelines - domain authority, traffic- Key components: link quality evaluation, content strategy, outreach principles.- Creating link-worthy content that serves both PR and SEO goals.- Proactive link acquisition techniques in PR campaigns.- Optimizing for high-value link placements and relevant anchor text.
Feb 19, 2025 • 17min
Remove the complexities of SEO and get back to basics - with Simon Cox
Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.Talking points include:What do you mean by saying that no-one is going to be able to keep up with AI in 2025?Should SEOs not try to use AI?What do you mean by saying that you should remove the complexities of SEO?What are the basics that everyone should get back to?How do you ensure that you are focusing on the right basics?How do you justify not focusing on AI to business leaders who might expect SEOs to have an AI strategy?What does this mean for the future of SEO?Read the full transcript of Simon's interview at https://majestic.com/seo-in-2025/additional-insights/simon-cox
Feb 18, 2025 • 16min
Ensure that you're answering prospects' questions and pain points - with Jess Joyce
Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.Discussion points include:How do you know who your prospects are?How do you know what their needs and pain points are?How do you know you’re answering the right questions?What data do you use?Can you use all this data together?What tools do you use?What does that look like from a content perspective?What does success look like? Why take this approach over something else?
Feb 17, 2025 • 14min
Interview a salesperson on your team to get keyword ideas - with Araminta Robertson
Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.Discussion points include:Why salespeople and not other people in your organisation?Should you interview all salespeople?What topics should you focus on?What questions should you be asking them?How should you structure the interviews?What should you do with the content?How often should you do this?After this, should you interview other people in the company?
Feb 14, 2025 • 16min
SEOs and content marketers are responsible for fighting back - with Kavi Kardos
Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.Discussion points include:How can SEOs fight back against AI-generated content?How do we decide on the right long-tail questions we should be answering?What platforms should we be trying to appear on?Should we be happy to target zero search volume keywords?When you talk about Building community through less traditional platforms - what platforms are you referring to?What do you mean by partnering with customer teams to build websites that users actually want?Are you concerned about AI’s ability to compete in the areas that you’re recommending in the future?
Feb 13, 2025 • 19min
Omnichannel marketing will be essential for SEO success in 2025 - with Joshua Squires
Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.Discussion points include:Omnichannel marketing (for SEO performance) turns the typical SEO approach on its head by influencing audience behavior to achieve results in the SERPs. Google's leak plus what was revealed in the antitrust suit have made it clear that user interaction is one of the most powerful signals. To influence behavior, users need to see and hear a message multiple times over a long period of time and they need to see social proof that what they are being asked to do is going to in some way benefit them.SEOs can add wind to the sails of other channels by providing essential research, audience and competitor insights, and technical know-how. Getting people to search won't matter if the landing page isn't findable on search. To further add value, the output of omnichannel marketing will naturally build up a brand's entity in search-- which also has value in terms of being visible in AI tools like Perplexity and ChatGPT.
Feb 12, 2025 • 21min
Do not forget to prepare for Agentic Search - with Gianluca Fiorelli
Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.Discussion points include:What is agentic search?What is an example of it?Why is it so important?How does it work?What do SEOs need to do to prepare for it?How do you measure success?How do you pitch the value of this internally?Read the full transcript of Gianluca's interview at https://majestic.com/seo-in-2025/additional-insights/gianluca-fiorelli
Feb 11, 2025 • 17min
Search Experience Optimisation is the (real) definition of SEO - with Nitin Manchanda
Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.Discussion points include:What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization?What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery OptimizationWhy is optimising for user intent, behaviour and expectations important in the new landscape of SEO?Everyone is talking about AI. Do you see any implications of recent AI developments on Search Experience?How can we use AI-powered tools and techniques to optimise for the overall search experience?What are the most essential ingredients to ensure Search Experience Optimisation?
