In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain.
Talking points include:
Why are users fleeing Google and turning to TikTok?
What are the types of searches on TikTok?
How do you Incorporate TikTok into your search strategy?
How do you catch all user touchpoints?
What do you optimise for in TikTok?
How do you combine this strategy with YouTube and your website?
How will AIO impact social search?
