SEO in 2025
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Episodes
Mentioned books
Mar 10, 2025 • 15min
Don't forget the human touch - with Desmond Boateng
Desmond Boateng shares the importance of not forgetting the human touch, hosted by David Bain.Discussion points include:How do you know when to use the human touch and when to rely on AI and automation?When does the use of AI go too far?You say that Google is smart enough to recognize your AI content - surely if you’re subtle with your use of AI content then this won’t be obvious to Google?How do you go about demonstrating the human touch?How does incorporating the human touch make a positive difference to Google?Are there other search engines that you focus on too, or primarily Google?
Mar 7, 2025 • 16min
The return to Human Written Content - with Julia Carolin-Zeng
In this episode, Julia Carolin-Zeng discusses the return to human written content, how the flood of AI content has caused a decrease in qualityand seeing a return to content written by humans with a human voice.Talking points include:How do you measure this decrease in quality?Is AI not getting better and better?How can human writers possibly compete with the speed of AI?What does “with a human voice mean”?What aspects of human writing can compete with AI?Are search engines not ambivalent nowadays if something has been written by AI - is it not just all about user experience?What is your process for creating an article?
Mar 6, 2025 • 15min
SEO in 2025 is about task completion and query satisfaction - with Arnout Hellemans
Arnout Hellemans shares that SEO in 2025 is a lot about task completion and query satisfaction. This means that UX and CRO will start to play an even bigger part in the ordering of documents.Discussion points include:What do you mean that SEO in 2025 is a lot about task completion and query satisfaction?How do you optimize for task completion and query satisfaction?What role will UX and CRO play in SEOWhat metrics will Google look at specifically?What are some examples of UX and CRO improvements that a site can make? How do you measure the impact of the improvements for UX and CRO that you make?How does UX and CRO impact the overall content strategy?How should an SEO with in-house UX and CRO teams?Where does brand fit in?
Mar 5, 2025 • 17min
Focus on creating original, expert-driven content with real stories and insights - with Jade Pruett
Jade Pruett shares the importance of focusing on creating original, expert-driven content with real stories and insights - and that Google rewards value over keyword stuffing.Discussion points include:What does the best original content look like at the moment?What do you mean by expert-driven content?Can you use internal and external experts?What kind of real stories and insights do Google prefer?What is your preferred way of producing this type of content?Should we try to produce vide, audio and written content at the same time?How do you structure your content for maximum impact? (Visual content and coding)Do you advise creating social posts from this content?How does expert-driven content fit into a marketing strategy?
Mar 4, 2025 • 19min
In 2025, SEO strategies will prioritise user experience - Fabio Embalo
In this episode, Fabio Embalo shares that in 2025, SEO strategies will prioritise user experience, leverage AI-driven content and branding synergy, and emphasise mobile-first indexing, as search engines evolve to deeply understand user intent and content relevance.Discussion points include:How do we use AI and Machine Learning to analyse search trends?And what about content strategies - how do we use AI and Machine Learning to refine that?Can we use it to better understand user intent?How is search changing through the more prominent use of visual and voice search?And how is mobile use evolving and how is that impacting SEO?How do you optimise for user experience?Is quality always better than quantity?Where does branding fit into this?
Mar 3, 2025 • 16min
Accessibility will be a ranking factor - Heike Knip
According to Heike Knip's conversation with David Bain, accessibility will be a ranking factor in 2025.Topics discussed include:Why will Accessibility be a ranking factor?How important will it be?What does Accessibility seem more important now than it used to be?How will it impact rankings?What legislation is going to enforce this?What will SEOs and UX professionals have to do to comply with the law?How will they know that their accessibility has improved?What software can they use to monitor their site accessibility performance?What software can they use to find new accessibility issues?Read the full transcript of Heike's interview at https://majestic.com/seo-in-2025/heike-knip
Feb 28, 2025 • 16min
Optimize both for both search engines and users - with Sara Fernández Carmona
Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.Discussion points include:How would you define accessibility?In 2025, the European Union will enforce the European Accessibility Act - how would you summarise that and what does that mean for SEOs?What are the areas that providing good accessibility offers beyond visual impairments?-Cognitive disabilities: clear and straightforward content benefits those with cognitive challenges.-Auditory disabilities: transcripts and captions make audio content accessible.-Motor disabilities: ensuring keyboard navigability helps users who cannot use a mouse.-Temporary disabilities and situational impairments: accessibility also addresses temporary disabilities and situational impairments: for example, a person with a broken arm might find it difficult to use a mouse but can navigate via keyboard, and a parent holding a baby might need to use voice commands instead of touch gestures.And does inclusive language form part of this?What are the business benefits?What are some practical steps to get started with better accessibility today?
Feb 27, 2025 • 16min
Accessibility is sexy again (with the changes to the European Accessibility Act) - Billie Geena Hyde
Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.Discussion points include:What changes have we seen to the European Accessibility Act?How does this affect SEOs?What are examples of the real data and facts around accessibility?How do we measure the value of improving accessibility?What are some big opportunities for SEOs?Can we use AI to assist with this?How does this fit into a digital strategy?
Feb 26, 2025 • 16min
Adapt to AI search trends with strong brand authority - Yordan Dimitrov
Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.Discussion points include:What AI search trends are you referring to?How do you adapt to AI search trends with strong brand authority?What does strong brand authority look like?How do you measure strong brand authority in the age of AI?How will AI search trends continue to evolve?How will this impact the need to continue to adapt as a brand?What are the key elements to creating a successful brand in 2025?
Feb 25, 2025 • 16min
Customer Experience is the Alpha and Omega of SEO in 2025 - with Martina Zrzavá Libřická
Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.Discussion points include:What does Customer Experience becoming the Alpha and Omega of SEO actually mean in practice?Why is customer experience so important to SEO?What data should SEOs be looking for to find out more about their users?Which other in-house teams should you involve to make this a success?What information are you looking to find out from customers?What should you do with this information?How should this data impact their SEO strategy?How do SEOs know if this work has been a success?Can you measure the success from revenue or more traditional SEO metrics?How will customer experience continue to evolve in 2025?
