In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.
Talking points include:
What does this mean for SEO strategy?
How does social search intent impact SEO?
How differently do users search on social media?
How do you determine the type of content that you should be creating?
Can you create the same content for your website and social media?
What does this mean for user journeys?
How do you measure the value of convoluted user journeys?
