Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.
Discussion points include:
Why salespeople and not other people in your organisation?
Should you interview all salespeople?
What topics should you focus on?
What questions should you be asking them?
How should you structure the interviews?
What should you do with the content?
How often should you do this?
After this, should you interview other people in the company?
SEO in 2025