Understand human psychology to get your users to do what you want – with Sarah Pokorná Presch

To really get to know your users, you need to get inside their heads. Sarah Pokorná Presch from Dragon Metrics tells you how to use the psychology of your customers to your advantage.

Sarah says: “Start using psychology to stay ahead in the SERPs.

The reason why I say that is because, if you don’t have any content, you’re not going to rank. If you don’t have any user experience, you’re not going to get any conversions. If you don’t have any CRO, you’re not going to get any conversions."

Read the full transcript of Sarah's interview at https://majestic.com/seo-in-2025/sarah-presch