Don’t neglect keywords – with Charlie Whitworth

While he acknowledges the importance of entities, Charlie Whitworth from Whitworth SEO is here to remind you that keywords are still an integral piece of the puzzle.

Charlie says: “Keywords do still matter.”

Why do some people not believe that to be the case?

“I don’t know if it’s off the back of AI developments, but a lot of people have been talking about keywords being dead and saying that you should stop focusing on them. They quite rightly mention entities, which should absolutely be at the forefront of any high-volume SEO strategy.

Read the full transcript of Charlie's interview at https://majestic.com/seo-in-2025/charlie-whitworth