Getting a little more specific, Aleyda Solis from Orainti encourages you to turn your attention towards the long tail keywords to keep up with changing user behaviour.
Aleyda says: “Target and focus more on answering the long tail queries of your users.
We are going to see a much bigger and more important impact from those as a consequence of the AI overviews and personalised AI results that we expect to have in the not-too-distant future.
Read the full transcript of Aleyda's interview at https://majestic.com/seo-in-2025/aleyda-solis
