Turn your attention to Entity Optimization – with Jason Barnard

To kick off our deep dive into entities, Jason Barnard from Kalicube breaks down how and why you need to optimize your entities in 2025 – from the content itself to the creator and the publisher.

Jason says: “You need to focus on Entity Optimization for EEAT, or what we at Kalicube call NEEATT.”

Entity Optimization starts with entity understanding, is that correct?

“Yes, 100%. Without entity understanding, there is no basis for EEAT. It is essential that you ensure Google understands who the creator or publishing entity behind the content you publish is. Without that understanding, EEAT means nothing.”

Read the full transcript of Jason's interview at https://majestic.com/seo-in-2025/jason-barnard