Not Your Average Online Marketing Podcast

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.When you tune into this week's episode you're going to hear...The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.How to price your services based on your experience, and proof of concept - not just going with what "feels good".How to package services correctly to avoid blurring of responsibilities and scope creep!Tune in now to get intentionally profitable!Links MentionedContent Bistro NewsletterPrerna & Mayank on InstagramThe Facebook Ads BootcampZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed. Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.in this weeks episode we cover some AWESOME topics including...Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically. The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success. Tune in to hear an authentic convo between two seasoned marketers!Linked Mentioned:Brett LarkinBrett Larkin on YouTubeBrett's Book - Yoga Life (Amazon Affiliate Link)Zach Spuckler on Instagram - @Zach SpucklerThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years.When you tune in you'll hear...The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching.The EXACT business models that I've used, and transitioned from (and into) to grow the membership to the point that it's at today with over 400 active members.A look at the Revenue and Profit over the last 2 years and the lessons that it has given me about our business (and my goals).I can wait to hear what you think of this episode!xxZachLinks MentionedZach on InstagramThe FB & IG Ads For List Growth BootcampThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger.When you tun in you'll learn...The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic) The way we thing about listbuilding and sales in relation to our business model and goals (hint: we don't always see a positive ROI overnight)An underused strategy for leveraging other people's work to get more sales from your list (while building stronger relationships with your audience and peers)This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!LINKS MENTIONEDEpisode #070: The NEW Way of Marketing in 2024Liz Wilcox: Email Marketing MembershipThe Facebook Ads BootcampZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting. If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!Links Mentioned:Zach on Instagram Facebook Ads Bootcamp ($25)Time Stamped Overview:00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.03:31: Utilizing Facebook ads as an effective marketing strategies.09:23:  Comprehensive lead generation campaign strategies for success.10:07: Ads target engaged audience for high-quality content to boost your omnipresence.14:05: Using simple ads to remind prospect to buy.17:19 Use messenger for two-way dialogue marketing.20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024.  It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.Tune in to learn how you can still profit while the industry shifts.Links Mentioned:Zach on InstagramNot Your Average Membership (Code: BFCM49 Through 11/27/23)TIMESTAMPS:00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.10:40 Low ticket offers under $50 serve as invitations to learn from and work with us! 15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring.  It works!23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

What does it take to make $300,000 - $49 at a time?In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.Timestamped Key Moments:01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.05:01 Why you MUST monitor churn rate to retain memberships, and grow.07:59 How we reduced churn rate  to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs. Links Mentioned:Zach on InstagramNot Your Average Membership (Use Code: PODCAST to save $19 on your first month)The Facebook & IG Ads BootcampThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Where the heck has the podcast been for 10-weeks?!In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks? But don't worry, we have an exciting answer that you're going to love. In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime. It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success.Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results. If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen. So, get ready to gain insights and inspiration as we explore "The Missing Episodes”Links Mentioned:Zach on InstagramThe Facebook & IG Ads BootcampThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.Tune in to discover how to leverage ads to grow you audience, engagement, and sales!Links Mentioned:Episode #066: The $15/Day Facebook Ads Growth Engine  Josh Coffy’s CPM CampaignThe Facebook & IG Ads BootcampTimestamped Content:[00:02:39] The core components of Facebook Ads Campaigns that we're running right now in our business..[00:06:38] Audience targeting and creative testing for better results.[00:07:43] Testing dynamic creative for better ad performance.[00:13:13] Leveraging ads for paid offers.[00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs[00:19:04] Ads as growth engine, build valuable relationships.[00:20:40] Growing your email list with Facebook ads.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers.  We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.Links MentionedThe $15/Day Ads Blueprint PDFThe Facebook Ads BootcampZach on Instagram Timestamped Overview00:02:56: 3 ad strategies: $15/day, email list growth.00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation. 00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!00:11:16: How to get Lower cost per lead, and still get qualified leads. 00:15:47: Grow your list consistently for success - while tapping into the newly grown list00:18:43: Build audience and community, not immediate sales.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run