Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers.  We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.Links MentionedThe $15/Day Ads Blueprint PDFThe Facebook Ads BootcampZach on Instagram Timestamped Overview00:02:56: 3 ad strategies: $15/day, email list growth.00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation. 00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!00:11:16: How to get Lower cost per lead, and still get qualified leads. 00:15:47: Grow your list consistently for success - while tapping into the newly grown list00:18:43: Build audience and community, not immediate sales.

Welcome back to another episode of The Not Your Average Online Marketing Podcast!In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life. We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major  blocks that often hinder entrepreneurs' success. Get ready to uncover the keys to achieving consistent revenue and overcoming self-sabotage. Join us as we delve into this insightful conversation with Angela Henderson on "Creating Consistent Revenue". When you tune in you're going to learn....How to get clear on what you actually want out of life, because most of us aren't starting these businesses with the end goal being "I wanna make a $1,000,000"The Importance of Selling Every DayThe Power of Lower Ticket OffersLinks Mentioned:Angela Henderson's WebsiteAngela on InstagramEveryday Payday ($37)Angela's Bali RetreatTime Stamped Overview:[00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling.  Avoid irrelevant content and ask for the sale.[00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth.[00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage.[00:24:17] The importance of  addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues.[00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI.[00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently.[00:42:07] Having a flexible strategy tailored to one's resources and audience.[00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale. [00:45:01] Selling is seen as a way to serve and provide opportunities for customers. Focusing on organic and paid strategies can help reach the target audience. Overall, a combination of showing up, having a strategy, and selling is necessary for success and growth.

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors. We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers. Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books. I'll provide guidance on how to determine the appropriate level of mentorship for yourself. At the Not Your Average Marketing Podcast, we believe that mentorship is crucial for growing a business - and by the end of this episode you'll have clear  strategies for independent learning and finding mentorship.Join us as we explore all the layers of mentorship on this episode of Not Your Average Online Marketing Podcast.Links Mentioned:Buy Back Your Time Book (aff link)Apply for IncubatorZach on Instagram=== TIME STAMPS ===00:00:53 The Mentorship layers and finding right mentorship/coaching support00:04:53 Move from high level info to connections; podcasts, blogs, books, mentors.00:06:51 Searching, finding mentors and resources online00:12:47 Different approaches to learning and mentorship.00:13:44 Mentorship versus group coaching for guidance and community.00:17:50 Bonus tip: study mentors from different industries. 00:21:28 Different levels in business; and an invite to incubator coaching.

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time. The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem. The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list. Join us as we explore the steps to building a successful online business!Links Mentioned:Episode 19 - Creating High Converting FreebiesThe Facebook Ads BootcampZach on InstagramTimestamps:[00:00:00] Starting Over in 2023: The importance of a starting budget[00:03:05] Creating an Effective Freebie for Your Audience[00:07:14] Balancing Content Creation for New Businesses[00:12:19] Ramp Up Sales with Real-Time Workshop Training[00:16:35] Repeat, Scale, and Monetize: A Strategic Guide[00:17:43] Multiple Offers: Why Having Options is Key

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue. I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon.  When you listen in you're going to hear:How I'm leveraging  Facebook ads and automation while I'm out of office to continue sales and revenue generating activitiesThe importance of communication and expectations if you are going to step away from the business - for both your team and your audienceThe role that recurring revenue is playing in creating stability to aid in stepping backWe all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.Links MentionedThe Facebook Ads for Listbuilding Bootcamp Not Your Average MembershipThe Membership WorkshopZach on InstagramTimestamped Overview:[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.[00:05:02] The value of having our team edit and schedule emails and managing the inbox.[00:09:03] The  central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.[00:10:59] Creating recurring revenue before leaving the office is key.[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips![00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business. We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn:The difference between proactive and reactive marketing - and why it matters to cash injectionsWhy thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals5 cash injections strategies you can implement if you want to bring in revenue quick and with focusSo tune in to learn all about how to create a simple strategy to generate a cash injection in your business.Links Mentioned:The Facebook Ads for Listbuilding BootcampZach on InstagramTimestamped Overview:[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan[00:07:53] Generate revenue through passive email marketing or flash sale promotions.[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.

Learn about the power of retargeting ads on Facebook, including using warm retargeting ads to drive down lead generation cost, the value of content retargeting ads for awareness, and the primary retargeting ads to include in every launch. Discover strategies for targeting people who have shown interest in your products or services, and how retargeting ads can boost visibility and conversions. Find out how retargeting ads can be used to remind potential customers and grow your email list more cost-effectively.

In this podcast, Liz Wilcox, a brilliant email marketer, shares her secrets to success. She discusses the value of an abundant mindset and playing the long game, how she achieved six-figure months with a $9/month membership, and the importance of being not-so-average with email marketing. Tune in to learn more!

Are you ready to grow your list consistently and daily?  In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales.In this episode you're going to learn:What it takes to create a high quality & in demand freebieThe EXACT method that we use to grow our list each and every dayWhat to do with your list as it starts to growSo tune in, listen up, and get ready to grow your list!Links Mentioned:Facebook Ads for Listbuilding BootcampEpisode 52: The Sphere of Influence in MarketingZach on Instagram

In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches.When you tune in you're going to learn...The benefits of running a paid launchHow a paid launch can help you create evergreen productsThe importance of experimentation in your businessAnd more...Tune in, listen up, and get ready - cause this is a good one!Links Mentioned:Episode #055: From $25 Workshop to $11k LaunchThe Paid Launch WorkshopZach on Instagram @HeartSoulHustle