070. The NEW Way of Marketing in 2024

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024.  It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.

Tune in to learn how you can still profit while the industry shifts.

Links Mentioned:

• Zach on Instagram
• Not Your Average Membership (Code: BFCM49 Through 11/27/23)

TIMESTAMPS:

00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.

04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.

07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.

10:40 Low ticket offers under $50 serve as invitations to learn from and work with us! 

15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.

18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring.  It works!

23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run