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Not Your Average Online Marketing Podcast

Latest episodes

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Oct 3, 2024 • 33min

083. BTS: The $48k 5-Day Challenge Model

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.   Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and moreThe Daily Process that he followed before, during, and post launch to create a massive conversion rateThe ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membershipI can't wait to hear what you think of this weeks show!Links MentionedTheChallengeLaunchEngine.com (Waitlist)TheAdsBootcamp.com ($25 Ads Training)Zach on Instagram (@ZachSpuckler)The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Sep 3, 2024 • 27min

082. Listbuilding Ads: The Cornerstone of Our Success

 In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.I'll be share insights on... How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)Why a relationship with a lead might just be more important than a sales pageThe amount we spend on listbuilding; and the vision we leverage to make our efforts profitable.Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.Links Mentioned:The September '24 Facebook & IG Ads For Listbuilding BootcampEpisode 081: 120 Days without Content CreationZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Aug 26, 2024 • 31min

081. The 120-Day Hiatus: Thriving Without Constant Content Creation

Today's episode addresses the age old question:Can you build a business without creating NEW  core content every week...I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...During the show we're gonna dive DEEP into some exciting things including...The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth. A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running. If you're feeling stuck on the content creation hamster wheel, this episode is for you!Links MentionedThe Facebook & IG Ads BootcampZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Apr 26, 2024 • 45min

080. Creating Accessibility In Your Business with Anna HeardinLondon

Join me and my friend Anna for a conversation about accessibility in in business.  From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!When you tune in you're goin to learn:How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure. Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.The importance of working on continual improvement, not overnight access if you want to grow your business.This episode is a bit different, but so important, and I hope you enjoy!Links Mentioned:From AnnaAnna on InstagramAnna's Upcoming Spring Clean Your Brain TrainingHow to Make Time For YourselfHow to Feel Your FeelingsBody Image WorkbookTrudi Lebron's WorkFrom ZachTheAdsBootcamp.comThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Mar 22, 2024 • 26min

079. 30 Days to 100 NEW Members: An Experiment

Discover the behind-the-scenes of a 30-day experiment to gain 100 new memberships with insights on webinars, relationship building, and data analysis. Learn about leveraging Instagram, affiliate marketing, and Google Analytics for success in online marketing.
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Mar 15, 2024 • 27min

078. Growth Stacking: Where to Focus Next For Business Growth

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore  four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling.  I'll share practical insights and actionable strategies for each area. his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.Enjoy!xxZach SpucklerLinks MentionedTheAdsBootcamp.comNot Your Average MembershipZach on InstagramTime Stamps:03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.13:48: A Sneak peek at my favorite way to build low ticket offers.18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Mar 7, 2024 • 51min

077. Unconventional Marketing That Works with Dama Jue

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.When you tune in you're going to learn...Why Dama is an advocate for a multi-offer-product business instead of having one signature course.How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so wellThe Power of short (but impactful) 15-minute webinars for selling more offersFor all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!Links Mentioned:TheAdsBootcamp.comZach On Instagram Dama's $9 On Brand Fillable Workbooks (aff)Dama's Four by For Footers (aff)Dama's 20 Minute ThriveCart Mini Webinar (aff)Dama's 13 Minute ConvertBox Webinar (aff)Dama on Instagram Time Stamps:04:56 Embracing a multi-offer business model - and why it can work so well. 08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.12:07 Embracing flexibility in content creation and topics.17:22 Creative strategies for collecting course testimonials effectively.24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.31:52 Unique mini webinars sharing tech and strategy.41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.45:50 Interview highlights and review.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Mar 1, 2024 • 23min

076. Sales Streaks: Creating DAILY Sales In Your Business

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business.I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn...The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribersThe Value of a "Tripwire" to his daily sales streakIf you're looking to generate sales daily, this episode is a must-listen!Links Mentioned:Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Feb 16, 2024 • 57min

075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.When you tune into this week's episode you're going to hear...The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.How to price your services based on your experience, and proof of concept - not just going with what "feels good".How to package services correctly to avoid blurring of responsibilities and scope creep!Tune in now to get intentionally profitable!Links MentionedContent Bistro NewsletterPrerna & Mayank on InstagramThe Facebook Ads BootcampZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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Feb 9, 2024 • 43min

074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed. Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.in this weeks episode we cover some AWESOME topics including...Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically. The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success. Tune in to hear an authentic convo between two seasoned marketers!Linked Mentioned:Brett LarkinBrett Larkin on YouTubeBrett's Book - Yoga Life (Amazon Affiliate Link)Zach Spuckler on Instagram - @Zach SpucklerThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

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