074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. 

They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed. 

Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.

in this weeks episode we cover some AWESOME topics including...

• Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically. 
• The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.
• A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success. 

Tune in to hear an authentic convo between two seasoned marketers!

Linked Mentioned:

• Brett Larkin
• Brett Larkin on YouTube
• Brett's Book - Yoga Life (Amazon Affiliate Link)
• Zach Spuckler on Instagram - @Zach Spuckler

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run