Not Your Average Online Marketing Podcast

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time. The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem. The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list. Join us as we explore the steps to building a successful online business!Links Mentioned:Episode 19 - Creating High Converting FreebiesThe Facebook Ads BootcampZach on InstagramTimestamps:[00:00:00] Starting Over in 2023: The importance of a starting budget[00:03:05] Creating an Effective Freebie for Your Audience[00:07:14] Balancing Content Creation for New Businesses[00:12:19] Ramp Up Sales with Real-Time Workshop Training[00:16:35] Repeat, Scale, and Monetize: A Strategic Guide[00:17:43] Multiple Offers: Why Having Options is KeyThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue. I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon.  When you listen in you're going to hear:How I'm leveraging  Facebook ads and automation while I'm out of office to continue sales and revenue generating activitiesThe importance of communication and expectations if you are going to step away from the business - for both your team and your audienceThe role that recurring revenue is playing in creating stability to aid in stepping backWe all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.Links MentionedThe Facebook Ads for Listbuilding Bootcamp Not Your Average MembershipThe Membership WorkshopZach on InstagramTimestamped Overview:[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.[00:05:02] The value of having our team edit and schedule emails and managing the inbox.[00:09:03] The  central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.[00:10:59] Creating recurring revenue before leaving the office is key.[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips![00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business. We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn:The difference between proactive and reactive marketing - and why it matters to cash injectionsWhy thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals5 cash injections strategies you can implement if you want to bring in revenue quick and with focusSo tune in to learn all about how to create a simple strategy to generate a cash injection in your business.Links Mentioned:The Facebook Ads for Listbuilding BootcampZach on InstagramTimestamped Overview:[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan[00:07:53] Generate revenue through passive email marketing or flash sale promotions.[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Learn about the power of retargeting ads on Facebook, including using warm retargeting ads to drive down lead generation cost, the value of content retargeting ads for awareness, and the primary retargeting ads to include in every launch. Discover strategies for targeting people who have shown interest in your products or services, and how retargeting ads can boost visibility and conversions. Find out how retargeting ads can be used to remind potential customers and grow your email list more cost-effectively.

In this podcast, Liz Wilcox, a brilliant email marketer, shares her secrets to success. She discusses the value of an abundant mindset and playing the long game, how she achieved six-figure months with a $9/month membership, and the importance of being not-so-average with email marketing. Tune in to learn more!

Are you ready to grow your list consistently and daily?  In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales.In this episode you're going to learn:What it takes to create a high quality & in demand freebieThe EXACT method that we use to grow our list each and every dayWhat to do with your list as it starts to growSo tune in, listen up, and get ready to grow your list!Links Mentioned:Facebook Ads for Listbuilding BootcampEpisode 52: The Sphere of Influence in MarketingZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches.When you tune in you're going to learn...The benefits of running a paid launchHow a paid launch can help you create evergreen productsThe importance of experimentation in your businessAnd more...Tune in, listen up, and get ready - cause this is a good one!Links Mentioned:Episode #055: From $25 Workshop to $11k LaunchThe Paid Launch WorkshopZach on Instagram @HeartSoulHustleThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Hey hey Not So Average Marketer - welcome to this week's episode!  We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch.When you tune into this week's episode you're going to discover...How the "old school" tactic of the acension model is dying, and what is taking it's place.How your warmest audience of buyers might be hungry for an offerThe value of leading with price in your warm audience promotionsI can't wait to hear what you think of this week's show!Links Mentioned:Zach on InstagramThe Challenge Launch ToolkitNot Your Average MembershipThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!When you tune in you'll learn...How we launched a $25 class and filled it up with nearly 200 studentsOur secret weapon for getting people okay (and excited for) our pitchThe value of giving firstAnd so much more...Tune in, listen up, and enjoy!Links Mentioned:The Membership WorkshopThe Membership Template PackThe Sphere of Influence: Episode 52Zach on Instagram @HeartSoulHustleThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.When you tune in you're going to learn...The Key Stats of Zach's mebership, include active members, revenue, and retention rates.The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start oneThe importance of a strong onboarding process for your membership (and retention)The value of launching your membership regularly for growthThis is an episode you don't want to miss if you're considering start, or already have, a membership program in your business.Links Mentioned:The Membership Workshop (February 23rd, 2023)The Challenge Launch ToolkitNot Your Average MembershipZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run