Not Your Average Online Marketing Podcast

060. Unlocking the Power of Retargeting Ads

Apr 27, 2023

Learn about the power of retargeting ads on Facebook, including using warm retargeting ads to drive down lead generation cost, the value of content retargeting ads for awareness, and the primary retargeting ads to include in every launch. Discover strategies for targeting people who have shown interest in your products or services, and how retargeting ads can boost visibility and conversions. Find out how retargeting ads can be used to remind potential customers and grow your email list more cost-effectively.

22:01

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Quick takeaways

Retargeting ads can be a highly effective strategy in launch promotions, increasing engagement and conversions by putting content back in front of people who have interacted with your brand or seen your content.

Different methods of retargeting can be used, such as targeting email lists or those who have visited specific website pages, to retarget leads, content, and sales in launch promotions, ultimately boosting sign-ups, increasing awareness, and encouraging conversions.

Deep dives

The Power of Retargeting Ads in Launch Promotions

Retargeting ads can be a highly effective strategy in launch promotions. By putting your content back in front of people who have already interacted with your brand or seen your content, you can increase engagement and conversions. One important type of retargeting ad is for leads. By retargeting your email list or people who have visited specific website pages, you can remind them to sign up for your launch. Another valuable retargeting ad is for content. By retargeting those who have engaged with your launch content, you can increase awareness and encourage them to take action. Lastly, retargeting ads for sales can be highly successful. By targeting those who have registered for your launch or visited your sales page, you can remind them to make a purchase. It's important to allocate a portion of your budget to retargeting ads, typically around 10% of your total budget. Monitoring the results of your ads and adjusting your budget accordingly is key. Remember, retargeting ads often have different key performance indicators (KPIs) than other ads. Focus on cost per result for leads and sales, and on reaching as many people as possible for content retargeting. If you're new to retargeting ads, consider exploring the resources available in Not Your Average Membership, where you can learn more and get support with running effective retargeting campaigns.

Introduction

3min

Understanding Retargeting Ads and How to Use Them

2min

Retargeting Ads: Effective Strategies and Targeting

9min

The Importance of Retargeting Ads in Launch Campaigns

5min

Unlocking the Power of Retargeting Ads and Maximizing Results

3min

On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.

You'll learn about:

The importance of warm retargeting ads to drive down lead generation cost
The value of content retargeting ads (for awareness, not sales) can actually boost launch sales
The (3) primary retargeting ads to include in every launch

So tune in and learn more about the power of retargeting ads for generating leads and sales!

Links Mentioned:

Not Your Average Membership (Use Code: PODCAST to save)
Zach on Instagram

Time Stamp Overview:

[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.

[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.

[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.

[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.

[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.

[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.

[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.

[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.

[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

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Not Your Average Online Marketing Podcast

060. Unlocking the Power of Retargeting Ads

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Power of Retargeting Ads in Launch Promotions

What are Retargeting Ads and How to Utilize Them

Optimizing Your Retargeting Ads in Launch Promotions

Remember Everything You Learn from Podcasts