On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting. 

You'll learn about:

• The importance of warm retargeting ads to drive down lead generation cost
• The value of content retargeting ads (for awareness, not sales) can actually boost launch sales
• The (3) primary retargeting ads to include in every launch 

So tune in and learn more about the power of retargeting ads for generating leads and sales!

Links Mentioned:

• Not Your Average Membership (Use Code: PODCAST to save)
• Zach on Instagram

Time Stamp Overview:


[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.

[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.

[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.

[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.

[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.

[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.

[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+  visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.

[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.

[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.