On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue.
I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon. When you listen in you're going to hear:
- How I'm leveraging Facebook ads and automation while I'm out of office to continue sales and revenue generating activities
- The importance of communication and expectations if you are going to step away from the business - for both your team and your audience
- The role that recurring revenue is playing in creating stability to aid in stepping back
We all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.
Links Mentioned
Timestamped Overview:
[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.
[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.
[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.
[00:05:02] The value of having our team edit and schedule emails and managing the inbox.
[00:09:03] The central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.
[00:10:59] Creating recurring revenue before leaving the office is key.
[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)
[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO
[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips!
[00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.
