Alloy Personal Training Business

In this episode, Jared and Rick discuss how to align your fitness business for the post-COVID era. The good news is there is a pent-up demand for fitness services IF you speak the right message to the right audience. Now that we can see the light at the end of the tunnel shining brighter with the vaccine program going on smoothly, we need to start looking at how the fitness industry will look post-Covid. Consumer confidence will definitely go up, and people will start getting out more, and as such, we should be ready.The big question is how we align our fitness services moving forward with the new post-Covid normal. One thing that is clearly coming out is that fitness professionals need to do more to educate consumers about what they need to do to get and stay healthy. Not just workouts but from an overall health perspective. Rick reckons that we’re going to need to do better than sell six-pack abs and tight glutes. We need to align ourselves and our messaging around wellness and overall health moving forward. Covid has taught us that fitness is not about looking good; it is literally about our life. It’s about mitigating our risks and giving ourselves the best chance to fight something like this in the future.Click play to hear Rick and Jared talk about how the fitness industry will look like post-Covid and what fitness professionals need to do to align ourselves as a wellness solution.Key TakeawaysWhat we’ve learned about our health from Covid (01:58)How to align our fitness messaging going forwards (05:00)Why fitness is not a quick fix but a wellness solution (06:43)How to approach the market going forwards (08:50)Why fitness professionals are not just trainers but teachers as well (09:33)Why the future of the fitness industry is in overall wellness and accountability (13:54)Systemizing the wellness messaging in the gym (15:37)How to be a relevant fitness brand coming out of Covid (17:35)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As a gym owner, have you ever thought about raising your rates, then somehow talked yourself from doing it? If you answered yes, then you are in the right place. Rick and Matt explore the reasons why you should consider raising your rates and how to do it in a way that won’t hurt your clients.  The obvious reason why you need to raise your rates is to make more money… duh, which by the way, you deserve as a gym owner for the service you are offering to your clients. The fitness business is the only service where prices go down rather than up, which shouldn’t be the case.However, there is a more compelling reason you should be raising your rates. It has everything to do with the science of psychology. Tune in to find what this is and also learn how to raise your rates and effectively communicate this change to your clients.Key TakeawaysWhy you need to raise your rates (01:35)The little levers that you can pull to make more money in the gym (04:01)Why gym owners fear raising rates (04:39)How raising rates will result in better customers (05:32)The science behind raising rates and why people value what they pay more for (06:34)How to raise rates and communicate effectively (10:57)Don’t underestimate the small changes in your business (16:12)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss the optimal formula for how to pay your trainers.The subject of trainer compensation in the fitness industry is an issue that is always dividing opinions. Many gym owners want to know how best to pay their trainers without compromising their business while at the same time attracting good talent.Your payment structure and other benefits you can offer your trainers will greatly depend on your fitness business model. The small group personal training model offers the best opportunity to pay your trainers decent wages and other benefits such as retirement and paid time off.In addition to this, Rick and Matt discuss the different ways you can incentivize your coaches without affecting your margins.Tune in to this episode to learn of the golden rule and the magic formula to apply when it comes to paying your trainersKey TakeawaysThe magic formula you should use to calculate trainer compensation (03:10)Why the small group training model is the easiest to pay coaches (06:01)How we pay our coaches at our gym (06:46)How the two Alloy Franchise models overall payroll to revenue margins look like (08:21)Why performance-based pay is good for your fitness business (12:23)The problem with gym owners focusing only on topline revenue (15:06)Why you have to pay coaches if they are doing sales (16:40)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As a pioneer of Personal Training and an expert in systems and scaling, having built a global franchise, Rick has a lot of insights to share on the evolution of the fitness industry and what the future looks like.Rick and Matt talk about the different gym models and how they differ from the perspective of member experience and price points. Rick shares his thought on how the different fitness models need to do to succeed.In addition to this, Rick shares his remarkable journey from how he started personal training in people’s homes to pay his way through college. He then opened one of the first facilities dedicated to one on one training. Due to a lack of systems, some staff left to set up their own studios taking some of his clients with them. This was the birth of a systemized process to training, programming, and gym experience.Tune in to hear Rick and Matthew discuss fitness business models, fitness marketing and client experience, and what it takes to succeed in the fitness industry.Key TakeawaysThe studio within a larger club concept, and this was key to maintain revenues (01:58)How experience differs between large gyms and studio models and what you need do (05:04)How to upsell from base memberships to coaching in a large group model (09:39)Success is like weight loss; you have to change your expectations or change your habits (13:38)Creating a franchise business through a systemized approach to training, programming, and experience (16:46)The formula to profitability and why you need to outspend your competition (22:53)How gym owners can market to an older demographic like the automotive does (30:35)The massive opportunity that lies in marketing to an aging demographic (38:30)How to have a viable virtual product for a personal training brand (55:00)Where the fitness industry is headed in the next two years (59:07)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Just like a recipe can easily be ruined by one small wrong ingredient, so can a business. It doesn't matter how well you have done the other 99% of things correctly. If you don't connect all the dots all the time, it doesn't take much to break even a perfect machine.In a fitness business, if you over-promise in the sales office and under-deliver on the floor, and it may be just a small thing, you will push clients away. It doesn't matter how many things you got right if you got one small thing wrong.In this episode, Rick and Matt emphasize the importance of all details in a business. As the saying goes, the devil is in the details. As a franchisee or a gym owner, your most important role is to keep reminding your team of the details and why they should be doing them. Always sweat the small stuff.Tune in to listen to a few examples of the Paprika effect in the gym and how small things make all the difference.Key TakeawaysHow one ingredient can ruin your entire business (02:31)If you don't connect all the dots all the time, you'll break the machine (04:20)Sweat the small stuff: All small details are important (07:27)The barbershop experience: Clients expect one thing all the time (07:53)How it doesn't take much to push people away (12:27)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Many coaches or personal trainers find it hard to disassociate their likes and dislikes from their client’s needs. They are passionate about certain training types, modalities, or even equipment and project this to their clients. That’s why it easy to tell the preferences a particular coach has by watching their clients.However, this is not the right way to go about it. Rick and Matt persuade coaches and gym owners that the different types of training, modalities, equipment, etc., are just tools in our toolboxes. Our work in the fitness industry is to deliver happiness to our clients.To effectively do so, we have to dissociate our likes and dislikes from our client's needs. We have to look at everything we are doing from the lens of the client. Our goal should be to make as many people happy as we can, and to do this, we have to put our personal preferences and ego aside and focus on the client.Listen in as Rick and Matt talk about delivering happiness through fitness by ignoring their own personal biases when it comes to programming for clients.Key TakeawaysYou have to disassociate your likes and dislikes from the needs of your client (02:31)Fitness is a mechanism to deliver happiness (04:35)Why are you in the fitness business? (07:19)Our goals should be to make as many people happy as we can (10:15)The key to being a great coach and a great gym owner (11:04)The approach to having a successful fitness business (13:02)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today's episode, Rick is excited to announce that Matt has bought a stake in the original Alloy Mothership gym. This gym is more than 30 years old and has never had any other owner prior to Matt acquiring a stake.Matt shares with us his long and interesting journey from stumbling upon Northpoint Personal Training as it was called back then to being a fitness director at the mothership location to being a VP of product design at Alloy Franchise.The biggest motivator for Matt to buy a stake was because right now is an excellent opportunity to invest in a fitness business. With vaccinations ongoing, the end is in sight, and once the pandemic is over, the fitness industry will roar back.Tune in to this episode to hear Matt's exciting journey and what being an owner-operator for the original Alloy gym means for him.Key TakeawaysMatt's amazing story from how he found Alloy to where he is now (01:23)How Matt became a director of fitness at the mothership location (04:01)Fast forward to being a VP of program design at Alloy Franchise (08:11)Why Matt Approached Rick for a stake in the gym (09:03)Why it's an excellent opportunity to invest in a gym right now (12:50)The role of the operating partner in a partnership (15:41)How we use our corporate locations to test new ideas before rolling them out to franchisees (17:50)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today's episode, Rick is joined by Jared Breen, our head Franchise Business Coach, to discuss why entrepreneurs should be ready to hear many nos without getting frustrated or quitting. It's not easy to hear so many nos and fail many times, but this just means you are working hard, and you will eventually succeed.A no is an opportunity to learn and get better. Everybody who ever encountered massive success in what they did had to hear many nos and failed a lot. But they took the nos, stacked knowledge, and experience to them and eventually got better.Hearing no builds character, skill, and passion. Rick and Jared encourage you to resolve to take no as an actual gift. You are building the skills and tolerance that will benefit you further down the road.Listen in to learn why hearing no is an actual gift and why great success is built on a lot of nos and failures.Failing is one of the greatest arts in the world. One fails toward success." ~ Charles KetteringKey TakeawaysYou have to plow through many no's to get to a yes (01:06)Planting seeds and building relationships for an eventual sale (05:29)A no is an opportunity to learn and get better (10:24)No builds resolve, skills, and passion (13:45)Taking the nos and stacking knowledge and experience into them (17:35)Resolve yourself to the fact that a no is a gift (19:14)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As an expert or a personal training brand, not only should you really understand your craft, but you should also manage your member's health and fitness in the gym and outside of it. That's why we always talk about nutrition, supplements, and other important health advice.In this episode, we debunk the 3 most common myths that exist in the fitness industry. With these myths out of the way, we hope you will give the right advice to your clients as they righty expect.The first myth we debunk is the one thing all clients want to do when they come to the gym. We are talking about static stretching. At Alloy Fitness, we don't do much stretching because it doesn't have much impact. Even though stretching feels good to the client, as fitness experts, we should do more to increase their mobility.Tune in to hear Rick and Matt debunk this and other myths and increase your fitness knowledge and ultimately educate your customers when they come to you for help.Key TakeawaysWhy we don't do a lot of static stretching (04:19)Mobility vs. Flexibility (05:41)Is unstable surface training effective? (13:33)How to train for balance with an unstable load (16:27)Does lifting heavy weights make women bulky? (20:22)Why most people would benefit from strength training (23:24)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The explosion in popularity of digital fitness streaming services poses a significant challenge to the brick and mortar fitness business model. Aided by AI, digital fitness is becoming more and more intuitive and appealing to a broader spectrum of people.Notwithstanding this meteoric rise of digital streaming fitness services, Rick and Matt believe that the brick and mortar fitness model is not dead. The secret lies in appreciating that in fitness, there exist two distinct markets; the younger customer avatar and the active aging population.Coming out of Covid, the success of the brick and mortar studio will largely depend on your customer avatar and how well you manage to convince them to come back to the gym. One strength that brick and mortar studios have is the human accountability and the community factors, which we believe will work in our favor.Tune in to this episode and learn how the brick and mortar fitness model can adapt to change and market around our competitive advantages to survive.Key TakeawaysThe interesting numbers and age spectrum of people consuming digital fitness (01:28)Understanding the fitness market and the different customer avatars (03:35)How digital streaming is disrupting the fitness industry (04:36)Why human accountability will be a significant factor in bringing people back to the gym (09:15)How we can adapt to tech change and move forward with it (16:10)Creating a nice community experience for your gym members (19:58)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!